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February Signature Speaker Series: Shelly Pereira - Why They Buy

AMA Richmond

Thursday, February 15, 2018 from 11:15 AM to 1:00 PM (EST)

February Signature Speaker Series: Shelly Pereira -...

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Member
Sales End Feb 14, 2018 More info
from $25.00
Full price
$30.00 +$0.00 Fee
Early Bird
Offer Ends January 31, 2018 11:59 PM
$25.00 +$0.00 Fee
Non-Member
Sales End Feb 14, 2018
from $40.00
Full price
$45.00 +$0.00 Fee
Early Bird
Offer Ends January 31, 2018 11:59 PM
$40.00 +$0.00 Fee
Student
Sales End Feb 14, 2018
from $20.00
Full price
$25.00 +$0.00 Fee
Early Bird
Offer Ends January 31, 2018 11:59 PM
$20.00 +$0.00 Fee

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Event Details

#AMARVA Signature Speaker Series


Why They Buy

Every company and marketer is driven to increase sales and revenue. Salespeople are focused on closing more deals. Marketing builds and nurtures relationships with potential customers.

Personal values are key to driving buying behavior. Our values affect how we sell and how we want to be sold to, marketed to and communicated with. Messaging must resonate with every buyer to sell your product. Which messages are most impactful?

Whether you are marketing in a digital world or turning over qualified sales leads to your team this is a presentation that will help you understand your customer and how they make buying decisions.

Key Takeaways

Learn how to:

  • Identify the 4 buying personas 
  • Influence buying behavior
  • Improve communication and marketing results
  • Use buying values to drive engagement, content and sales

Determine your B.A.N.K. personality type prior to the event and get your complimentary report, www.mybankcode.com/increaseresults

Why They Buy is the new book based on the B.A.N.K. personality system.

 

Shelly PerieraAbout Shelly Periera

Shelly Pereira, president of Verance Consulting, brings more than 30 years of experience to her business. Passionate about teaching sales representatives and business owners how to improve their performance and make a bigger impact to reach their full potential.

During her award-winning sales career, Shelly Pereira sold more than $35 million in the printing and graphic communications industry. She has held a variety of leadership positions in sales and marketing. She attributes her success to understanding client needs, creative problem solving, building relationships and always doing what is in the client’s best interest.

Shelly is familiar with meeting sales quotas, pursuing large prospects with long sales cycles, nurturing them while continuing to sell each day and provide outstanding service to her customers. She also knows what it feels like to lose your biggest account, by no fault of your own, and find the courage and strength to get back on track and replace the sales volume to an even higher level. Shelly developed a sales success system which includes business development, selling skills and relationship marketing.

 

Schedule
Doors open at 11:15 am.

Networking 11:15 - 11:40 am.

Doors to the main room and buffet open, networking continues 11:40 - Noon.

Program begins at noon.

 

As always, a HUGE thank you to our sponsors: 

Gold - Allianz; Altria; circle S studio

Partners - Parkwood Creative 

Silver - Choozle; Comcast Spotlight; Elevation; Groovin' Gourmets; Harris, Hardy & Johnstone, P.C.; Richmond Times-Dispatch; The Hodges Partnership 

Bronze - Aquent; Authentic; Brand Planning; Workshop Digital; Zooom Printing

 

*Payment is required in advance by Visa, MasterCard, or American Express through Paypal or Check sent as soon as registration is completed. Seats not paid for in advance are not guaranteed. Cancellations made within 7 days of luncheon are not refunded for any reason.

Have questions about February Signature Speaker Series: Shelly Pereira - Why They Buy? Contact AMA Richmond
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When & Where


University of Richmond's Jepson Alumni Center
101 College Road
Richmond, VA 23229

Thursday, February 15, 2018 from 11:15 AM to 1:00 PM (EST)


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AMA Richmond

We are the vital community for all marketers in the Richmond region to learn, connect, serve and grow.

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February Signature Speaker Series: Shelly Pereira - Why They Buy
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