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February 2020 WKL Breakfast - Gaston Vaneri, Senior Vice President of Brand, Cox Communications

Wharton Kellogg London Business Schools

Friday, February 21, 2020 from 7:30 AM to 9:00 AM (EST)

Ticket Information

Ticket Type Sales End Price Fee Quantity
February 2020 WKL Breakfast 21h 11m $40.00 $4.06

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Event Details

 

Gaston Vaneri, Senior Vice President of Brand is tasked with developing Cox's longer term consumer value propositions and identifying opportunities to elevate and differentiate the Cox brand. He and his team will develop brand strategy and will leverage deep consumer insights into inspired and courageous innovations that redefine our markets. In addition, Gaston will continue the work of bringing our brand promise to life across all aspects of the customer experience with expert brand positioning, constant vigil of brand equity and building brand strength. Gaston’s team will lead development of long-term consumer value propositions, segment marketing, brand strategy, brand communications/stewardship, and social media marketing.  

 

Gaston comes to Cox Communications from Newell Rubbermaid where, as a global vice president of marketing, he led the turnaround of the Rubbermaid and Dymo brands. Prior to Newell Rubbermaid, Gaston was at Unilever for 14 years where he was responsible for the deodorant brand portfolio and the Axe brand in the US. While there, he also worked on the Dove, Vaseline and Degree brands as well as a food brands portfolio in Latin America.

Gaston started his career in Buenos Aires, Argentina where he was born and raised. He worked for Hewlett-Packard and Telefonica Internacional, and started a CRM and direct marketing agency that he sold in 2002 to move to the US. Outside of work, Gaston spends time with his wife and two young daughters as well as traveling, running, and reading anything he can get his hands on.

Have questions about February 2020 WKL Breakfast - Gaston Vaneri, Senior Vice President of Brand, Cox Communications? Contact Wharton Kellogg London Business Schools

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When & Where


The Buckhead Club
3344 Peachtree Road
Suite 2600
Atlanta, GA 30326

Friday, February 21, 2020 from 7:30 AM to 9:00 AM (EST)


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