Make your brand resonate with one thing: a promise. It’s the way to break through the complex B2B marketing and sales process — and is an essential way to grow your business. But it’s not just about creating one. You must deliver on your brand’s promise. Evidence of its success can be seen in many ways, from sales data and brand awareness figures, to volume of positive word of mouth and even employee turnover.

Join BMA Milwaukee and the Dieringer Research Group for the February 15 morning workshop. Nicola Riggleman and Jill Carnick will discuss the role a brand promise plays to foster, grow and strengthen relationships with B2B customers. You’ll walk away with:

• How to engage stakeholders to create a brand promise

• Tips to ensure you are delivering on the brand promise

• Key performance indicators for brand promise success

For more information, visit bma-milwaukee.org.

Speakers

Parking

Complimentary surface parking is available