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February 2018 DFW-REA Event | Marci Grebstein, CMO of JCPenney

Dallas/Fort Worth Retail Executives Association

Wednesday, February 21, 2018 from 6:00 PM to 8:00 PM (CST)

February 2018 DFW-REA Event | Marci Grebstein, CMO of...

Ticket Information

Ticket Type Sales End Price Fee Quantity
Non Member - Early Bird
Early Bird ends at 12 p.m. the Friday before the event.
Ended $40.00 $4.28
Non-Member - Advanced
Advanced registration ends at 2 p.m. the day of the event and includes free parking.
2d 19h 4m $45.00 $4.56
Individual Member - Basic (Retailer/Non-Retailer) 2d 19h 4m $25.00 $3.45
Individual Member - Gold (Retailer/Non-Retailer) 2d 19h 4m Free $0.00
Corporate Member (Retail)
Please register with your corporate email address to validate membership if you are an employee of these corporate members: 7-Eleven, AT&T, Ben E. Keith, Cavender's, GameStop, J.C. Penney, La Quinta, Michaels, Nebraska Furniture Mart, Sally Beauty, and Signet Jewelers
2d 19h 4m Free $0.00
Corporate Member (Non-Retail)
Please register with your corporate email address to validate membership if you are an employee of these corporate members: Avocados From Mexico, Blitzn, Brierley & Partners, Crowe Horwath LLP, Deloitte, Enaxis Consulting, Ernst & Young, Entouch Smart Building Systems, Kalypso, KPMG, Mainstreet, Protivix, PWC, and Salesforce
2d 19h 4m Free $0.00
Retailer "Bring a Guest" 2d 19h 4m $20.00 $3.16
Recent Graduate
Available only to recent graduates (last 12 months) of a 4 year or graduate school program. Must be age 21 or older.
2d 19h 4m $25.00 $3.45
Current Student   more info 2d 19h 4m Free $0.00

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Event Details

 

Join us for an evening of networking and knowledge building at the DFW Retail Executives Association event at SMU Cox Collins Center on Wednesday, February 21st.

  

Featuring: 

Marci Grebstein, CMO of JCPenney 

Topic:

Hear Marci speak about JCPenney’s 2017 holiday campaign and key consumer insights that led to an increase in comp sales.

Agenda:

6:00 p.m. Networking (with complimentary parking, hor d'oevres, beer, wine and soft drinks)

7:00 p.m. Welcome and Introduction of speaker   

7:05 p.m. Speaker presentation

7:50 p.m. Audience Q&A  

Save even more with early bird registration by noon on Friday, February 16th! 

Pre-registration ends at 2 p.m. on Wednesday, February 21st. 

Walk-up price on-site for the January meeting is $45. 

 **********************************************************************************************                                                    

Marci Grebstein joined JCPenney in June 2017 as Executive Vice President, Chief Marketing Officer. She is responsible for leading the Company’s marketing strategy, overseeing all facets of brand advertising and promotion, including creative, traditional and digital media, events and cause marketing, publicity and customer relationship management. A highly-accomplished marketing executive, Grebstein brings over 20 years of retail marketing experience overseeing advertising campaigns, brand positioning, market analysis and digital strategies designed to enhance brand awareness and accelerate revenue growth.

Marci’s talent in balancing the art and science of marketing will help JCPenney evolve, establishing a more emotional connection with consumers and ensure that consumers understand that JCPenney offers style and value for all.

Prior to joining JCPenney, Grebstein served as chief marketing officer for Lowe’s Home Improvement, where she was instrumental in driving an integrated and datadriven omni channel marketing approach to build customer loyalty and company growth. Before her role as chief marketing officer for Lowe’s, she served as vice president of advertising for the retailer, leading the development and execution of Lowe’s overall advertising strategy and ensuring that the company’s brand promise was brought to life consistently across all platforms. 

In 2016, she was named as one of The Top Women in Retail in Total Retail’s sixth annual list of the leading female executives in the retail industry.

Prior to Lowe’s, Marci served as Vice President, Marketing and Brand Strategy for grocery chain Food Lion, a division of Delhaize America. She also was a 16-year veteran of Staples, Inc., serving in executive roles overseeing B2B marketing, e-commerce, media and marketing. Prior to Staples Marci held advertising positions at CVS Health Corporation, and Arnold Advertising.

Marci is a graduate of Boston College Carrol School of Management, and has served her profession and community through various board memberships.


By registering for this event I’m (i) granting REA and its representatives the right to take photographs of me and my property while I’m attending the event, and (ii) authorizing REA and its representatives to copyright such photographs and to publish and use them in print and electronic media (with or without my name) for any lawful purpose, including publicity, advertising and promotion of REA and its events.

Have questions about February 2018 DFW-REA Event | Marci Grebstein, CMO of JCPenney? Contact Dallas/Fort Worth Retail Executives Association

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When & Where


SMU - Collins Executive Education Center
3150 Binkley Ave.
Dallas, TX 75205

Wednesday, February 21, 2018 from 6:00 PM to 8:00 PM (CST)


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Organizer

Dallas/Fort Worth Retail Executives Association

The Dallas/Fort Worth Retail Executives Association (DFW-REA) is the leading professional development and networking organization in North Texas for executives in the retail, restaurant and hospitality industries, and for those providing services to such industries.

 

Follow us on LinkedIn: http://bit.ly/2fld4OB

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February 2018 DFW-REA Event | Marci Grebstein, CMO of JCPenney
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