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Fast Forward Maine: Rockland

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Samoset Resort

220 Warrenton Street

Rockport, ME 04856

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Join Machias Savings Bank and The Agents of Change for a free, half-day marketing event on Friday, 11/16!

Overview:

Two digital marketing experts share their best tips, tricks, and strategies for increasing your online visibility, driving more traffic to your website, and building your business online.

Topics:

The BARE Essentials of Digital Marketing [Rich Brooks - Agents of Change]

Should you invest your time in Facebook or search engine optimization? Should you build an email list or spend money on online advertising? Should you be blogging, podcasting, or posting videos to YouTube? And how about investing in your website?!?

Do you sometimes feel overwhelmed by all the things you're supposed to do for your online marketing? Well, you're not alone! While there are so many things you could be doing, discover the framework that will help you to determine the essential things you should be focusing on to grow your business. It’s a framework that’s both simple and flexible, regardless of what your business does:

Build - How to build a website that converts traffic into leads
Attract - How to attract your ideal customers to your website
Retain - How to stay in touch with your visitors after they’ve left your site
Evaluate - How to measure your effort and results to improve your ROI

Discover what it takes to start generating more quality leads from your website from a digital marketing expert who’s been doing it for over 20 years!

Video Storytelling: How to Generate Publicity and Turn Your Clients Into Raving Fans [Yury Nabokov - Machias Savings Bank]

About one-third of online activity is now video. Telling stories with video increases engagement, triggers social sharing and gives people a reason to talk about you as well as the subject of your video online and offline.

This session will review best practices for video storytelling and creating compelling video content, plus offer information on the nuts and bolts of how to create videos for posting on social media and other digital platforms using your own device, with tips on affordable video equipment and editing programs, lighting and framing, and most effective social platforms.

Through case studies, you'll discover:
  • Video production methods.
  • How to attract retail and business customers by sharing successful stories using video.
  • What tools and software to use if you have a shoestring budget.
  • Which social media channels to use for distributing video content
  • How to measure the ROI of the video storytelling initiative and why this step is critical.

Date: Friday, 11/16/2018

Schedule:
8:30 Doors open, networking, coffee & light snacks
9:00 - 10:00 BARE Essentials
10:00 - 11:00 Video Storytelling
11:00 - 12:00 BONUS Mastermind Session

Seats are extremely limited; please reserve your seat now!
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Date and Time

Location

Samoset Resort

220 Warrenton Street

Rockport, ME 04856

View Map

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