Fashion Business Strategies #business2013
Monday, December 16, 2013 from 6:00 PM to 8:00 PM (EST)
New York, NY
Becca Aronson, aka Bex, was born in Manhattan but grew up in nearby Greenwich Connecticut, always knowing she’d be back in the city one day. After graduating from the University of Pennsylvania in 2005 she moved back to NYC where she worked as an accessories editor for LUCKY Magazine and a fashion editor for REDBOOK Magazine. After 6 years of honing her fashion eye in the editorial world Bex decided to go back to school and get her MBA at Wharton. As one half of ADORNIA, Bex handles all the creative aspects of the company from product design to website content to PR and social media.
Adornia.com was co-founded by former Lucky accessories editor Becca Aronson. Referred to by Lucky Magazine as "the online jewelry shop that stretches beyond our personal loyalties: not only is their stuff pretty great, it's also organized really well."
Divided into collections like "Deco After Dark" (pearl tassels, chandelier earrings), Adornia makes shopping its jewelry less about where you wear each piece (fingers, ears, neck) and more about what you want it to look like. That makes personal jewelry shopping a more swift, direct thing for girls who know their own style. But it also makes gift-buying an easier thing for guys and friends. Just tell them which of the five collections is most "you," then let them pick something that fits their budget and suits your style. (Our personal favorites from each collection are in the slideshow below, in case you're curious.)
Thank you to our sponsor Wix.com for hosting us at the Wix Lounge. Wix.com offers cutting-edge
web technology that enables users to design, manage and host free websites without having to learn
to design or code.
Wix.com enables everyone to design, publish and host stunning HTML5 websites. No coding, no previous design skills, just log in to Wix and start creating with our easy drag-and-drop website builder! In that spirit of encouraging creativity and enabling entrepreneurship, in 2010 Wix founded the NYC Wix Lounge. The Wix Lounge is a completely free co-working, event and exhibit space for creative professionals. Grab your laptop, pop into the Lounge and enjoy a productive work day, great networking opportunities, and amazing events. The Wix Lounge provides free support to New York-ers, giving them the tools and tips for successfully launching and managing their businesses’ online presence. To learn more, please visit www.wix.com