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Fall Marketing Series

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Refunds up to 7 days before event

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Event description


WINE WOMEN's Fall Marketing Series offers 3 events in September through November, located at venues in Sonoma to St. Helena, targeted to the experienced wine marketing professional. Two are lunchtime events, and the third is early evening. Attend one, two or all three; we've got discounts available at all levels, for our members and for the public. Read on for details.

*NOTE - AFTER THE FIRES* - Our second event on social media had to be cancelled due to the fires. It has now been rescheduled to Dec. 6th. Please note that it is still referred to in the description below and in ticket names as event "#2." Even though our original third event on Nov. 15th will occur before the rescheduled second event, we've maintained the same event numbers to (hopefully) reduce confusion. So you may buy bundled tickets for #3 (11/15) and #2 (12/6) or either one separately. Hope you can join us!

**NEW** #2 | Advanced Social Media Marketing Strategy & Tactics - **RESCHEDULED**

Shana Bull, Dylan Elliott, Andrew Healy and Megan Steffen, guest speakers

Buena Vista Winery, Sonoma

Dec. 6 | 6 - 8pm

#3 | DTC & The Digital Marketing Forecast for 2018

Paul Mabray, guest speaker

Raymond Vineyards, St. Helena

Nov. 15 | Noon - 2pm

#1 | The Inside Story of a Wine Competition - **COMPLETED**

Debra Del Fiorentino, guest speaker

St. Francis Winery, Santa Rosa

Sept. 26 | Noon - 2pm


Open to the public. WINE WOMEN Members save up to $45 off the public ticket price for all three events. Those puchasing the 3-event bundled ticket will get 10% off the individual ticket price. (Bundled tickets for 2 of the 3 events also nets you 5% off the individual ticket price.) Tickets include lecture or panel discussion, wine, appetizers and/or lunch as noted on the individual event descriptions.

  1. Choose the first event date you'll attend from the button (upper right)
  2. Select the appropriate ticket type
  3. Tickets are all labeled for members or non-members (guests), by date and event topic (#1, #2 or #3) including discounted bundle tickets for multiple events


#2 | Advanced Social Media Marketing Strategy & Tactics - **NEWLY RESCHEDULED**

The Tool Museum @ Buena Vista Winery, Sonoma

Dec. 6 | 6 - 8pm

Wine and Appetizers

Generously Sponsored by the Boisset Collection

Event hashtag to share: #AdvSocialMediaPanel @WineWomenOrg

Social media marketing is expected to capture more than 20% of companies' total marketing budget in the next year. Our panel discussion event seeks to find out how wineries are using social media marketing effectively? What advanced campaign strategies and tactics are required to engage fans and customers on social channels? What tricks does our panel have up their respective sleeves? ...Find out at with our expert social media guest speakers, Shana Bull, Dylan Elliott, Andrew Healy and Megan Steffen.


Shana Bull (formerly Shana Ray) is the owner and Digital Strategist at her own Digital Marketing Strategy Agency in Sonoma County. She is a lover of rosé, craft beer, and food adventures with her husband and redheaded (feisty) toddler. Shana works with wine, food, technology, consumer brands, marketing agencies and local businesses in Sonoma, Napa, Marin and San Francisco. She was recently named one of North Bay Business Journal’s 40 Under 40 Professionals in the north bay area. She is a freelance writer, writing articles on music, social media, marketing, wine, lifestyle, food and drinks for travel websites,, Wine Country Moms Blog, Sonoma Magazine and wine industry publications.

Dylan Elliott is into Social Media Strategy, E-Marketing, and Digital Media. At the Boisset Collection, he serves at Digital Marketing Specialist. He helps lead the forefront of marketing, E-marketing, E-commerce, and new technology solutions and insures we are doing everything possible to communicate and share the Boisset brands' messages. Prior to his tenure at Boisset, Dylan served as Social Media & E-Marketing Strategist for the Crimson Wine Group and was Marketing Manager for Cartlidge & Brown.

Andrew Healy is Chief Social Officer at 3 rock marketing. He draws on his globally diverse experience and has used this to carve out a reputation for practical Social Media. He assists his clients at "3 rock marketing" to stay in touch with what’s happening in the Social Media sphere and to help them look great while they’re doing it. A native of Ireland, Andrew has worked in 5 countries and traveled in dozens more. He sees Social Media from the perspective of the business owner. His specialties include: Social Media (Training, Set Up, Strategy, Advertising, Output Management, Consultancy, Integration, Monitoring, Reporting, Event Coverage, Workplace Policies, Procedures & Guidelines, Risk and Crisis Management).

Megan Steffen is the Owner of Untapped Media and Burst Photo Booths. She'd love to say her career path was 100% intentional, but whose truly is? She started her career nowhere near marketing, but her first manager took a chance on a 21-year old who had a good work ethic. And then she fell in love with wine. She created the social media position within the company she worked for and ran the digital marketing for 14+ brands. Then she managed 9 wine brands at the next company, owning everything from writing content to managing ads to broadcasting programs and promotions to influencer marketing. She started Untapped Media in 2014 to provide businesses and brands with custom, branded stock imagery for their own asset libraries. No more buying that one stock image of the brunette holding a glass of red, ya know, the one everyone uses. Untapped Media can provide professional level photographs that up your digital marketing game.


Boisset is a family-owned collection of historic and unique wineries in France and California bound together by a common cause: authentic, terroir-driven wines in harmony with their history, their future and the land and people essential to their existence. With more than twenty historical and prestigious wineries in the world’s preeminent terroirs, including the Côte d’Or, Beaujolais, Rhône Valley, California’s Russian River Valley and the Napa Valley, each house retains its unique history, identity, and style, and all are united in the pursuit of fine wines expressive of their terroir. To learn more about the Boisset Collection, please visit

A very big "THANK YOU" to the Boisset Collection for their ongoing support of our major events and participation in our WINE WOMEN forums.

Please arrive on time (with business cards for sharing) to respect other guests' time!

#3 | DTC & The Digital Marketing Forecast for 2018

Le Cabaret @ Raymond Vineyards, St. Helena

Nov. 15 | Noon - 2pm

Lunch included

Our Fall Marketing Series wraps up with guest speaker Paul Mabray, digital wine marketing super hero* (see below). If you're curious where digital marketing and online DTC wine marketing and sales may go in 2018, Paul pulls out his personal crystal ball to forecast its direction for the next year.

Paul Mabray launched Avero's social media/reputation management division to power data driven engagement, social CRM and business intelligence for the hospitality industry (restaurants, hotels, and wineries). Prior to his tenure at Avero, Paul served as Group Director of W2O Group and founded VinTank, serving as Chief Strategy Officer, which was the world's most pervasive software solution for the wine industry and thought leader in all things wine and digital. Before founding VinTank in 2008, he was CEO, Chief Strategy Officer and SVP of Business Development at Inertia Beverage Group (now WineDirect).

Paul's goal: Making wine online work. Period. His specialties include: e-commerce, wine, e-business, SaaS, CRM, strategy, business development, fire fighting, faster than a speeding train, able to leap high buildings.*

We'll contact attendees with tickets directly about the event lunch menu. We think it's a little too early to take lunch orders in late August. We look forward to seeing you at all our fall marketing events!

Please arrive on time (with business cards for sharing) to respect other guests' time!

#1 | The Inside Story of a Wine Competition - **COMPLETED**

St. Francis Winery, Santa Rosa

Sept. 26 | Noon - 2pm

Gourmet 3-course Lunch

Featuring guest speaker Debra Del Fiorentino, Sommelier, CWP, CSW, and president of Wine Competitions Management & Productions, this Listen, Learn & Lunch event focuses on how to use wine competitions as part of wine marketing strategy and tactics. In addition to judging wine competitions for more than 20 years, Debra is also a vineyard owner and the founder of SPIRITED, a magazine devoted to the beer, wine, spirits and cider industry.

Why do some wines always go home with the gold? Get the inside story of how wine competitions work with our guest speaker, Debra Del Fiorentino. Whether or not you use wine competitions as part of your winery’s brand strategy, understanding the differences between them, and forecasting (by crystal ball) your gold medal wins, can be a daunting challenge.


  • Evaluate which competitions align best with your own winery’s marketing goals
  • Identify competitions that match with your winery’s winemaking style
  • Choose which wines to submit to different competitions


  • Learn how judges evaluate submitted wines
  • How competitions maintain ethical standards
  • What makes a wine “Best in Class”
  • How judging rounds are conducted from preliminary to Sweepstakes


St. Francis Winery Voted #1 Restaurant in America by OpenTable Diners in 2013 & 2015!

3-Course Food and Wine Pairing by Executive Chef Bryan Jones

To Start

  • Goat Cheese Panna Cotta | Streusel | Spicy Watermelon Gelee


  • Smoked Crispy Potatoes |Tomatillo Sauce
  • Black Garlic Aoli | Garden Greens


  • Saffron Crème Anglaise | Candied Almonds | Raspberries

Please arrive on time (with business cards for sharing) to respect other guests' time.

Very Limited Seating. Reserve Early.

Refund Policy

Refunds up to 7 days before event

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