Fall Kickoff: Info Security Risk for Business Leaders & Marketing Execs
Tuesday, September 24, 2013 from 3:30 PM to 7:00 PM (PDT)
Sept 24 • Tuesday • 3:30p-7:00p • OC-Yorba Linda / IE-Corona • Executive Roundtable Dinner
Information Security Risk
with Steve Perkins
SoCal BMA Member - Board of Directors, Advisory Committee
Balancing the benefits of business enablement with business security, Information Security is a hot topic today at every level of government and business. The landscape has exploded and is now bigger and more complex than most people can begin to fathom.
The threat is no longer general viruses and generic attacks, but highly targeted, multi-level, multi-year attacks on a specific company with specific assets as the prize. And some of the biggest prizes are YOUR “big marketing data”, your strategies, YOUR trade secrets, even YOUR very brand.
Unfortunately, most companies are exposed. IT and security teams are underfunded and under empowered -- but it is not just an issue for IT.
As owners of our data and brands we need to be proactive…
Join us Tuesday afternoon, September 24 in OC/IE (where the cities of Yorba Linda and Corona meet) at Green River Golf Club. Presenter Steve Perkins, SVP of Marketing and Solutions Management for Accuvant Inc., the authoritative source for Information Security in North America, will discuss:
Who should attend this event?
The company C-suite, IT Execs, and Marketers who are holders and keepers of company marketing information assets including:
..S u m m a r y a n d o t h e r D e t a i l s..
Parking - Free (Please park at the far northern end of the building, at "Banquet" entrance)
Event - Presentation and Executive Roundtable Dinner
Information Security Risk for Business Leaders and Marketing Executives:
Do you truly understand the implications?
Where - Green River Golf Club - 5215 Green River Road - Corona, CA 92880
(Where Yorba Linda & Corona meet. 91 fwy at Green River Road - one exit east of 261 Toll Road.)
Date & Time - Sept 24, Tuesday, 3:30p-7:00p
3:15p - Doors open for Check In
3:30p - Announcements
3:45p - Program begins (Dinner will be served following the presentation.)
7:00p - Event Ends
$45 - Non-members
$25 - SoCal BMA MEMBERS
General Registration - This rate goes into effect once Advance Registration Discount Ends.
$65 - Members and Non-members - Cash only at Door - Register Online NOW!
Business Marketing Association (BMA) is the world's premier community devoted exclusively to advancing the business-to-business (B2B) marketing profession. Equipping and empowering today's business marketing leaders, BMA Southern California Chapter (SoCal BMA) connects its members with the kind of knowledge, people, and programs that make achieving their B2B company objectives more efficient and effective. SoCal BMA serves the greater Los Angeles area, Orange County, San Diego, and the Inland Empire. No other organization delivers the same level of commitment to the information and networking needs of B2B marketers and communicators.
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