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An Afternoon to Feed Your Curiosity Join us on Wed, Oct 28th to learn more, experience virtually, and be inspired by The BIC Open House

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An Afternoon to Feed Your Curiosity

Join us on Wednesday, October 28th to learn more, experience virtually, and be inspired by The BIC Open House!

START WITH...

The BIC Info Session

4:30PM - 5:30PM via Zoom

Join us on Zoom as BIC Program Director Nancy R. Tag and Program Manager Marlene Leo present an overview of the program. Details on how to package your application, hear from a current BICster, plus time for Q&A -- come with questions!

JOIN US FOR...

6:00PM - 7:00PM via Zoom

Scott Goodson's @BIC Lecture "Brand Purpose: Measuring Meaning with the Purpose Power Index".

Scott will expand on his recent Inc. Magazine article, "How does your brand purpose stand up?" which introduces the Purpose Power Index, the world's first empirical study of purpose-based brands with 17,500 responses. Partnering with well-regarded research firm the RepTrak Company, Scott's team at StrawberryFrog has cracked the code on how to measure brand purpose -- finding that purpose does indeed matter to the public, clearly driving behavioral intent.

TAKE YOUR PICK...

7:00PM - 8:00PM via Zoom

See BIC in action

Sit in on one of BIC's foundational courses: B2002 Idea Development taught by BIC Professor and Director Nancy Tag.

OR

Sit in on one of BIC's elective courses: B2050 Strategic Media taught by BIC Adjunct Professor Carole Walker.

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