$195

Fall 2019 – The Ordinary, The Mundane + The Banal

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San Francisco Art Institute

800 Chestnut Street

San Francisco, CA 94133

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THE ORDINARY, THE MUNDANE + THE BANAL
Victoria Heilweil
4 Sessions>> Saturdays, September 28-October 19
10:00am-1:00pm, Studio 16A, $195

What is invisible? What do we not see that is right in front of us? What can we discover, or rediscover in the everyday that is inspiring, poetic, and majestic? Photography, along with other forms of art, allows us to monumentalize the mundane. In addition, the act of photographing gives us permission to look carefully, and notice small details around us. This class will examine contemporary strategies for elevating the ordinary and the mundane using the photographic image. Strategies include abstraction, scale, repetition, the archive, and color. We will also discuss how ideas of beauty and poetry can be used to make enticing photographs of simpler subject matter. By viewing examples by other artists that exemplify these strategies such as Berndt and Hilla Becher, Nigel Poor, Neil Winokur, Byron Wolfe, Penelope Umbrico and Rinko Kawauchi, students will be inspired to complete weekly projects that embody elevating the banal using techniques covered in class.

Each class will focus on particular strategies and directions for elevating the banal using visual examples to illustrate techniques and to inspire you. Technical tips will be given in conjunction with our discussion of the everyday in photography. Students will gain a greater understanding of how scale, color, depth of field, repetition and grids, and other photographic and presentation techniques can help to elevate the mundane and represent that in an image.

You may use any type of camera in this class, including a camera phone.

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Victoria Mara Heilweil is a nationally exhibited photographic artist, curator, and educator. Her photography transforms the mundane into the sublime. She received her MFA from California College of the Arts in 1995. Her work has been included in exhibitions at the San Jose Institute for Contemporary Art, Intersection for the Arts, Southern Exposure, RayKo Photo Center, Pro Arts and PHOTO Gallery in the Bay Area; wall space gallery and Robert V. Fullerton Art Museum in Southern California; University Art Gallery at California State University, Chico; Minneapolis Photo Center; Visual Arts Center in Portsmouth, Virginia; and Washington Square Art Galleries in New York City. She has also created public and community-based artworks in conjunction with the ZERO1 Biennial in San Jose and the Bayview Opera House in San Francisco. Heilweil was selected as an Artist in Residence at the de Young Museum in 2015.

https://www.victoriaheilweil.com


PLEASE NOTE: Public Education courses are held contingent on a minimum enrollment, which is determined two business days prior to a class start date. Public Education Staff will contact you ONLY if there is a course cancellation or change.



FAQs

What materials (if any) will I need to bring to class?
Each course requires specific materials that we ask you bring to your first class session so you can get started making right away. Materials lists are available approximately two weeks prior to the course start date. Visit the SFAI website here, click on your course title, and then click on the blue "Materials List" link underneath the course dates. If you have any questions regarding materials, please contact Public Education Staff.

What are my transport/parking options getting to San Francisco Art Institute?
All classes, unless otherwise noted, meet at 800 Chestnut Street, between Jones and Leavenworth. You can find directions to campus on the SFAI website.

SFAI is located in a residential neighborhood, and free two-hour parking is available on all of the streets immediately surrounding the school. The two-hour restriction cuts off at 9 pm, so evening Public Education students do not need to move their car, unless you arrive prior to 7 pm.

SFAI is easily accessible via public transportation, with Muni bus lines #30 Stockton, #45 Union, and #47 Van Ness located within a few blocks of campus.

Where can I contact the organizer with any questions?
SFAI Public Education Staff are always happy to answer any questions you may have about the Public Education program, or our courses. We are in the office Monday-Friday from 9 am to 5 pm. Call us at: 415.749.4554 or e-mail: publiceducation@sfai.edu

What is the refund policy?
Refund requests must be made in writing to publiceducation@sfai.edu.

For courses that meet for ten sessions or more, a 100% refund minus a $20 processing fee is given if written notice is received at least five business days before the first class. After five business days before the first class, an 80% refund minus a $20 processing fee is given when written notice is received prior to the third class. No refund is given after the class has met three times. Please allow two to three weeks to receive your refund.

For courses that meet for six sessions or fewer, a 100% refund minus a $20 processing fee is given when written notice is received at least five business days before the first class. After five business days before the first class, an 80% refund minus a $20 processing fee is given when written notice is received prior to the second class. No refund is given after the class has met two times. Please allow two to three weeks to receive your refund.

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San Francisco Art Institute

800 Chestnut Street

San Francisco, CA 94133

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