FALL 2017 Lean StartUp Workshop, Orientation: October 19, 1-4PM; Sessions 1...

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Rutgers Business School - Livingston Campus

North Tower, 100 Rockafeller Road

Room# TBA

Piscataway Township, NJ 08854

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FAll 2017 LEAN STARTUP PROGRAM (5 session workshop)

A Leading Edge Approach for Developing New Business and Product Ideas

Uniquely Designed for Small Businesses and Startups

Spend Less Time Planning and More Time Doing!

  • Learn how to rapidly design, develop, test, and validate your business ideas
  • Avoid failures that result from not validating your ideas with customers
  • Launch and fund a business startup more quickly, cheaply and efficiently

The Lean Startup Methodology, developed by Silicon Valley entrepreneurs Steve Blank and Eric Ries has been adopted at Stanford, Columbia, Caltech and many other universities as well as corporations, government and business organizations, and the National Science Foundation.

The Lean Startup Program offered by NJ SDBC at Rutgers University has been carefully curated from multiple sources and will be conducted in a “flipped classroom” format that allows more time to discuss practical applications of the concepts. Attendees will be part of small problem-solving teams that include a mix of business owners, entrepreneurs, and Rutgers business students.

The program includes the following 5 sessions:

  • Session 1 - Exploring the Entrepreneurial Mindset: Opportunity Recognition; Lean Startup Principles;Customer Development Model; Team Presentations

  • Session 2 - Customer Discovery Phase: Stating the Business Hypothesis and Business Model Canvas;Testing the Problem and the Solution to Determine “Problem-Solution Fit”

  • Session 3 - Customer Validation Phase: Get Ready To Sell and Run Test Sale; Develop Company and Product Positioning and Metrics; Testing for Validation; Turning Idea into a Minimum Viable Product (MVP)

  • Session 4 - Customer Creation and Company Building Phases: Accelerating Sales Success; Focus on Demand Generation and Finding a Scalable, Repeatable, and Profitable Business Model; Designing a For- mal Organizational Structure

  • Session 5 - Beyond Lean: Developing Storytelling and Pitching Skills; Board of Directors; Fundraising and Control issues; Final Team Presentations

Who should attend:

  • Existing business owners seeking new ways to grow

  • Early stage entrepreneurs with a new business or product idea

  • Anyone interested in learning how to develop an Entrepreneurial Mindset and cutting edge methods for starting up a business and implementing new ideas


Orientation: Thursday, October 19, 2017, 1pm - 4pm;

All participants need to attend the orientation. A course outline, textbook, BOSI Analysis and other materials will be distributed. Initial project teams will be formed; business idea and team guidelines will be shared.

Sessions 1-5: November 2, 9, 16, 30 and December 7, 12:30pm -5pm

Location: Rutgers Business School, Livingston Campus, 100 Rockafeller Rd, Room# TBA, Piscataway, NJ 08854 (http://www.business.rutgers.edu/about-rbs/visit/livingston)


$250 (includes five days of training, materials and lunch)


Participants who have attended Business Plan Workshop at NJSBDC - Middlesex Co. will receive 50% discount. To obtain a promo code, please email at njsbdcnb@business.rutgers.edu or call 848-445-8790

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Rutgers Business School - Livingston Campus

North Tower, 100 Rockafeller Road

Room# TBA

Piscataway Township, NJ 08854

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