Google analytics overview to identify the following:

• Geos of their likes/web visitors
• Demographics of their likes/web visitors
• Website content engagement rates
• Any campaigns (UTM) in their GA
• Organic keywords
• Top landing pages/content
• Audience clusters
• Landing page speeds

Facebook analytics overview to identify the following:

• Audience demographics
• Facebook advertising best practices
• Utilizing the information gathered through the previous steps, the instructor will walk the audience through a step by step session on setting up an advertising campaign through Facebook to maximize ROI

Presented by:

Visit Oakland

Visit Oakland’s mission is to increase tourism’s economic impact to Oakland through destination development and brand management.

Location:
Oakland City Hall, Hearing Room 3