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Facebook Paid Promo: What You Need to Know to Succeed - Oakland Small Busin...

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Location

Oakland City Hall

1 Frank H Ogawa Plaza

Oakland, CA 94612

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Description

Google analytics overview to identify the following:

  • Geos of their likes/web visitors
  • Demographics of their likes/web visitors
  • Website content engagement rates
  • Any campaigns (UTM) in their GA
  • Organic keywords
  • Top landing pages/content
  • Audience clusters
  • Landing page speeds

Facebook analytics overview to identify the following:

  • Audience demographics
  • Facebook advertising best practices
  • Utilizing the information gathered through the previous steps, the instructor will walk the audience through a step by step session on setting up an advertising campaign through Facebook to maximize ROI

Presented by:

Visit Oakland

Visit Oakland’s mission is to increase tourism’s economic impact to Oakland through destination development and brand management.

Location:
Oakland City Hall, Hearing Room 3

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Date and Time

Location

Oakland City Hall

1 Frank H Ogawa Plaza

Oakland, CA 94612

View Map

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