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Facebook Micro Credential Workshop

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GROW

25 Sheldon Blvd SE

Suite 210

Grand Rapids, MI 49503

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Facebook Micro Credential Workshop


This workshop is free for everyone and open to the public. If you're an entrepreneur, young, working or seasoned professional, college student or just curious about digital marketing, Facebook and Instagram; come join us!

In the workshop, students will learn the basics of social media marketing using Facebook and Instagram and have the opportunity to earn four micro-credentials (digital badges) that demonstrate the skills they have learned. The workshops are designed to be short, hands-on, and practical.
Over five weeks, students will develop a Facebook Page and Instagram for a local community organization or business of their choice, use that page to create awareness, drive traffic, and/or attract customers, and create ad campaigns in support of that page.
The workshop is broken down into four modules that take students through the skills they will need to do basic social media marketing for an organization or business. After each module, students can earn a micro-credential.
The four modules are:

  • Social Media Marketing Basics
  • Marketing and Facebook Pages
  • Marketing with FacebookAds
  • Marketing with Instagram

Time commitment: 5 weeks / 1x a week / 3 hours per session

  • Monday, February 5th 2-5pm
  • Monday, February 12th 2-5pm
  • Monday, February 19th 2-5pm
  • Monday, February 26th 2-5pm
  • Monday, March 5th 2-5pm


Notes:

  1. Registration for this event is your ticket to ALL 5 weeks of the series
  2. You must attend ALL 5 sessions to receive the credentials, and to move onto the next class. If you miss one, you will not be able to come back for the next part of the series.
  3. GROW is located in the YWCA building
  4. Free parking is available in the YWCA lot behind the building.
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Date and Time

Location

GROW

25 Sheldon Blvd SE

Suite 210

Grand Rapids, MI 49503

View Map

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