Free

Facebook Micro Credential Workshop Series

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Location

Grand Rapids Opportunities for Women (GROW)

25 Sheldon Boulevard Southeast

# 210

Grand Rapids, MI 49503

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Event description

Description

If you're an entrepreneur, young, working or seasoned professional, college student, or just curious about digital marketing, Facebook and Instagram; come join us!

Throughout these workshops, students will learn the basics of social media marketing using Facebook and Instagram and have the opportunity to earn four micro credentials (digital badges) that demonstrate the skills they have learned. The workshops are designed to be short, hands-on, and practical.

Over three weeks, students will develop a Facebook Page and Instagram account for a local community organization or business of their choice and practice those skills using the page to create awareness, drive traffic, and/or attract customers, and create ad campaigns in support of that page.

The workshop is broken down into four modules that take students through the skills they need to do basic social media marketing for an organization or business. After each module, students can earn a micro-credential.
The four modules are:

  • Social Media Marketing Basics
  • Marketing with Facebook Pages
  • Marketing with Facebook Ads
  • Marketing with Instagram


Time commitment: 3 weeks / 1x a week / 3 hours per session

  • Monday, October 1st, 4-7 pm
  • Monday, October 8th, 4-7 pm
  • Monday, October 15th, 4-7 pm


Notes:

  1. Registration through this event is your ticket to ALL three weeks of the series
  2. You must attend ALL three sessions to receive the credentials
  3. You will need to bring a laptop or tablet to participate in the class
  4. GROW is located in the YWCA building
  5. Free parking is available in the YWCA lot behind the building. Keep in mind Sheldon is closed for construction so you must enter Weston from Division (if coming from the south) or Commerce (if coming from the north). Read more about parking here.


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Date and Time

Location

Grand Rapids Opportunities for Women (GROW)

25 Sheldon Boulevard Southeast

# 210

Grand Rapids, MI 49503

View Map

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