Facebook Case Study: Zero to 100,000 Fans
A brand is not a product or a promise or a feeling. It's the sum of all the experiences a user has with your product and company. The secret to building a large, engaged following is by creating an online brand personality that is BFFs with your target community.
This workshop shows how both the big kahunas and the little guys are building their Facebook fanbase through effective messaging and likable branding. Join us as we scope out the tips and tricks for running successful social media campaigns and discover how YOU can build a bigger, better brand following.
Speaker: Beth Amann, Marketing Coordinator, Dolphin Browser
Contact info: email@example.com
Beth Amann is the Marketing Coordinator at Dolphin Browser, a mobile browser that's challenging the big guys like Chrome and Firefox with a stellar product and an engaging brand. Architectural designer turned social media guru, Beth recently grew the Dolphin online fan base by over 100k. In both design and in technology, she’s found that the most successful products are the ones that users can engage with in a meaningful, memorable way.
In her off time, Beth loves to cook, play soccer, and hang out with her 20lb bobtailed cat.
Small Business Conference
SF State Downtown Campus
Wednesday, May 15, 2013
Session 1, 9:00am-10:30am
All programs are extended to the public on a nondiscriminatory basis. Reasonable arrangements for persons with disabilities will be made, if requested at least 2 weeks in advance. For more information, contact firstname.lastname@example.org.
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