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Facebook Bootcamp, presented by UT Social Media Collaborative

Drew Carls, University Communications

Wednesday, February 16, 2011 from 8:00 AM to 12:00 PM (CST)

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Event Details

"Facebook Bootcamp" presented by the UT Social Media Collaborative

February 16 from 8 a.m. to noon
Avaya Auditorium, ACE 2.302

Live streaming will be available on the day of the program. Provided by the Faculty Innovation Center at the Cockrell School of Engineering.

Based on your feedback, the Social Media Collaborative at The University of Texas at Austin is pleased to announce a "Facebook Bootcamp" to kick off our 2011 social media efforts. This morning-long, interactive event will feature speakers from across campus, as well as representatives from Facebook’s Austin office, all providing hands-on demos and sharing best practice tips and successful case studies. Topics will range from “How to Set Up and Manage a Facebook Page” to “Facebook API 101.” Plus, you'll get a sneak peek at the new brand identity for UT's main social media channels.

Be sure to bring your own laptop/mobile/tablet to follow along and walk away with a refreshed look at using Facebook for UT.

Agenda - PDF

  • 8:00 a.m. - 8:10 a.m. - Welcome and Introduction
  • 8:10 a.m. - 8:30 a.m. - Collaborative Social Media Problem Solving
  • 8:30 a.m. - 8:50 a.m. - Facebook Presentation
  • 8:50 a.m. - 9:00 a.m. - Facebook Q&A
  • 9:00 a.m. - 9:20 a.m. - Pages Success Stories and Admin Interface Review
  • 9:20 a.m. - 9:30 a.m. - Pages and Interface Q&A
  • 9:30 a.m. - 9:45 a.m. - Content Strategy: 15 Insights in 15 minutes
  • 9:45 a.m. - 10:00 a.m. - Content Strategy: Metrics: Facebook Insights and Advertising
  • 10:00 a.m. - 10:15 a.m. - Content Strategy: Using HootSuite to Integrate Facebook and Your Other Social Media Channels
  • 10:15 a.m. - 10:25 a.m. - Content Strategy Q&A
  • 10:25 a.m. - 10:45 a.m. - Break
  • 10:45 a.m. - 11:15 a.m. - What Are UT Students Looking for in UT Facebook Pages? A Panel with UT Students
  • 11:15 a.m. - 11:30 a.m. - Merging Social Media into Your Design/Branding Strategy
  • 11:30 a.m. - 11:40 a.m. - Design/Branding Strategy Q&A
  • 11:40 a.m. - 12:00 p.m. - Wrap-up and Next Steps


Subscribe to the Social Media Collaborative mailing list!  Visit for more info. Join the social media conversation with your UT colleagues.

Contribute to the Social Media Collaborative wiki!  Visit to access the wiki.  We want to build a UT social media knowledge bank and share resources.

UTSMC Facebook page
is now live.

Tweeting? Use the hashtag #utsmc.

Please contact Drew Carls at

Hosted by Drew Carls, School of Law; Lisa Crider, College of Communication; Nyleva Corley, Office of Public Affairs; and Juan Garcia, Cockrell School of Engineering.

Have questions about Facebook Bootcamp, presented by UT Social Media Collaborative? Contact Drew Carls, University Communications
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When & Where

Avaya Auditorium, ACE 2.302
Corner of 24th and Speedway Streets
Austin, TX

Wednesday, February 16, 2011 from 8:00 AM to 12:00 PM (CST)

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Drew Carls, University Communications

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