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Facebook Advertising to Grow Your Startup

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Leslie eLab

16 Washington Place

New York, NY 10003

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Learn how to use Facebook Marketing to strategically target your unique audience and get the most out of your advertising budget. This workshop will be led by Terry Rice, Digital Marketing trainer and consultant at Brooklyn Digital Marketing.

About the workshop:

Innovative companies often need innovative marketing techniques in order to reach the right market, and help them grow quickly. Lifestyle Marketing - targeting the interests, attitudes, and behaviors of a segment - is often the key to reaching an audience that didn’t know they wanted your product or service until you made them aware of it.

During this session, we will cover the following topics:

  1. Determine the correct objective
  2. Discover advanced targeting strategies
  3. Explore the Facebook pixel and how to retarget
  4. Understand budgeting and bidding
  5. Report and optimize your results

About the instructor:

Terry Rice is a Digital Marketing trainer and consultant at Brooklyn Digital Marketing. In this role, he partners with agencies and internal marketing teams to help them fully understand Digital Marketing best practices, and the latest platform updates.

Terry has been in the Digital Marketing field since 2007 – most notably, helping enterprise level clients achieve their marketing goals while working at Adobe and Facebook. During his career, he’s worked on eCommerce and lead generation campaigns for companies including Amazon, Dell Computers, Spartan Race, and Best Buy.

He holds an MBA from the University at Buffalo, with a dual concentration in Marketing and Business Consulting. His areas of focus include Facebook Marketing, Conversion Rate Optimization, Social Media, and Mobile Marketing

Please note that this workshop is only open to current NYU community members. Your NYU ID is required at check-in


Startup School is a semester-long workshop series that provides the trainings and resources to successfully launch and grow a startup. No matter where you are in your startup journey, Startup School has something to offer. Learn more about the series here.

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Leslie eLab

16 Washington Place

New York, NY 10003

View Map

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