HK$635.94 – HK$847.92

Facebook Advertising Playbook: Build Great Ads & Audiences

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Work Together

17F Wing Wong Building, 557 Nathan Rd.


Hong Kong

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26% of Facebook users that click on ads report making purchases based on the advertisement. “

- Mary Meeker’s 2017 Internet Trends Report

Interested to generate leads & sales with Facebook Ads? We will deep dive into Facebook ecosystem from pages to groups & ads. Learn how to analyze your performance from Page Insights. Understand how an ad auction work to increase relevance. Hands-on practice of campaign set-up instead of textbook theories. Unlock the question of how to go viral with content and creative best practices. Find out the secret formula to Facebook Ads now!


Facebook Page & Group

  • Understanding Page Insights

  • Pros/Cons of Facebook Page & Group

  • Organic Marketing with Facebook Group

  • Facebook App Types

Facebook Ads Manager

  • Campaign Structure

  • Ad Auction & Relevance

  • Facebook Ads Manager (demo session)

  • Facebook Ads Guide

  • Facebook Tagging (Hands-On)

  • Facebook Campaign Set Up (Hands-On)

  • Type of Facebook Audiences


  • Advertising Metrics

  • Segmenting Ad Results

  • Industry Benchmarks

Content & Creative

  • Creative Best Practice

  • Carousel Ads

  • Canvas Ads

  • Content Best Practice

  • Facebook Creative Hub

Self Help Resources

  • Facebook Success Stories

  • Social Media Posting Tools

  • Facebook Help Center

  • Facebook Help Community

  • Facebook Blueprint Certification

  • Facebook Marketing Partner

About the Instructor:

Rachel Lim

Rachel Lim - Senior Digital Marketer

Well-diversified digital marketing professional with 4 years experience advertising for clients in Europe, APAC & USA across B2C & B2B industries. 2 years of trainer experience in HK & SG. Trained in Google & Facebook HQ Singapore.

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Work Together

17F Wing Wong Building, 557 Nathan Rd.


Hong Kong

View Map

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