A$497

Facebook Advertising for E-Commerce Workshop - Melbourne

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Impactiv8

Point Cook Town Centre, Entrance C1, 1st Floor

(Coles Precinct) 5 Main Street

Point Cook, VIC 3030

Australia

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Have you been using Facebook for your eCommerce business for a while, but are feeling that you are not getting a significant enough return on investment for all your time, effort and money?

Perhaps you have tried boosting posts or running Facebook Ads, but haven't achieved the results you hoped for?

Or maybe you are super confused about how to create product catalogue ads or run ads that dynamically target audiences based on their browsing behaviour?

If so, then this Facebook Ads workshop is exactly what you need.

What you will learn:

  • Why you need to be investing in Facebook Ads for your business

  • How to navigate the Facebook Ads Manager so you can move beyond the boost post

  • How to create audiences that target your ideal customers

  • How to retarget website traffic, subscribers and other engaged audiences

  • How to set up Event Tracking so you can measure the ROI for your ads

  • How to choose the right objectives and placements for your ads

  • The different types of Facebook ad creative options and which are best to use and when

  • The various components that go into creating Facebook Ads that convert

  • How to create a product catalogue allowing you to sell on Facebook & Instagram

  • How to retarget particular browsers with specific products

  • How to create dynamic ads that adjust depending on the browser’s behaviour

  • Split testing and optimising your Facebook Ads

  • Monitoring and troubleshooting your ad performance

  • Reporting on the success of your ads

  • How to create a Facebook Ads strategy that attracts, nurtures and converts your ideal customers

  • The benefits of Facebook Business Manager

You will learn all that you need to start creating Facebook Ads that convert in your business, leaving with campaigns setup that can start generating leads and sales for your business!

Who should attend:

  • eCommerce businesses that uses Shopify or WooCommerce and are trying to generate more leads and sales for their business using the power of Facebook Ads
  • Marketing and Social Media professionals who are responsible for implementing an eCommerce business’ social media strategy
  • Social Media freelancers who want to refresh their Facebook Ads skills and stay up-to-date with Facebook Ads best-practice specific for eCommerce businesses

PRE-REQUISITES

Ideally you should have created some sort of Facebook Ad before, even if it is just boosting a post, so you have a basic understanding of Facebook Ads, but that's not essential (it will just give you a head start and reduce some of the overwhelm you otherwise might experience on the day). If you haven't done this, you might want to use a small budget ($5 is fine) to test out a boost post prior to attending.

You must have:

  • A Shopify or WooCommerce online store setup, ideally with products and product catalogues setup and ready to promote
  • A Facebook Ads account setup that is linked to the Facebook Page you wish to run ads for.
  • An idea of what you wish to advertise (e.g. product/service for sale, opt-in, video, etc)
  • Images, video, copy, etc to use to create your ads
  • BYO laptop, MAC or PC (tablets, iPads or other mobile devices are not sufficient)
  • There will be some pre-requisite work that will be sent to you prior to the workshop to ensure you have everything setup appropriately to make sure that you get the most out of the workshop

Workshop includes:

  • Internet access
  • Morning and afternoon tea
  • Electronic copy of all presentation slides & relevant resource links
  • Heaps of practical tips which you can take-away to start implementing straight away!
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Date and Time

Location

Impactiv8

Point Cook Town Centre, Entrance C1, 1st Floor

(Coles Precinct) 5 Main Street

Point Cook, VIC 3030

Australia

View Map

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