Experiential Marketing 101
Wednesday, August 29, 2012 at 6:00 PM (EDT)
San Francisco, California
London, United Kingdom
Geoff Livingston with Terry Lozoff
UPDATED 8/29: Eventbrite registration is closed but you may still attend. Please register with building security in the lobby upon arrival.
Everything You Always Wanted to Know About Experiential Marketing: A Conversation
Your interaction with a business is diverse: in the store, with a product, at the website, through advertising and events, across social media. The more touch points that you can experience, the more likely the business succeeds. Geoff Livingston and Terry Lozoff will provide a background and explore what is working and what is not in the field.
Geoff Livingston is a blogger and marketing communications pro with 18 years of experience working with clients including eBay, Ford, Google, United Way of America, Network Solutions, Verizon Wireless, and the Washington Nationals. He recently wrote his third book, co-authoring Marketing in the Round with Gini Dietrich. He tweets @GeoffLiving.
Terry Lozoff is co-founder, President, and CEO of Boston-based experiential and interactive marketing agency Antler. He has led marketing strategies for brands including Miller Brewing Co., GlobalPost, Magners Irish Cider, vitaminwater, ableBanking, and New Balance. He tweets @TerryLozoff.
Social Media Club Boston is pleased to bring these experiential marketing powerhouses together. There will be discussion followed by audience Q&A.
This talk is free to attend.
But, walk-ins will not be allowed. You must be pre-registered. IDs will be checked at the door.
We kindly thank our sponsors for the evening:
- The Microsoft NERD Center for hosting us.
- ISITE Design for providing on-site assistance.
- IZZE for providing free drinks.
- 2nd St. Creamery for providing free ice cream samples.
Please tag all tweets, blogs, etc. with #smcboston.
Please note that attendees may be photographed, audiotaped, and/or videotaped at any time. By showing up, you agree to having your photo, voice, and/or video appear online.