$15 – $25

Experience in the Age of Digital Everywhere – And What It Means for Brands

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Quinnipiac University

275 Mount Carmel Avenue

Hamden, CT 06518

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Experience in the Age of Digital Everywhere – And What It Means for Brands
Thanks to the planet’s billions of digital devices, people today are in a constant state of connection. They move seamlessly across different moments in their day, caring little about whether they’re interacting digitally or physically - with each other, with products, and with the environments around them. Today’s brands also need to think in a seamless way about experiences and focus on making a positive difference in the lives of the people they care about – leveraging every touchpoint available to create an emotional bond.

Why the focus on experience?
How to think about experiential technologies.
◦ The technologies
◦ But don’t think about them, think like a consumer
Some awesome examples
◦ Simple: Google Cube, Audible
◦ Moving: Love Has No Labels
◦ Original: Nike Unlimited Stadium

AGENDA

5:30 pm - 6:30 pm — Tour of the Quinnipiac School of Business

5:30 pm - 6:30 pm — Networking and Light Dinner

6:30 pm - 8:00 pm – Presentation

SPEAKER BIO

Joe Panepinto, PhD, SVP Strategy Director, Jack Morton

Joe Panepinto, PhD is SVP and strategy director with Jack Morton Worldwide and practice area lead for experiential technologies. He is a member of Jack’s Global Creative Council and has led Jack’s Alignment practice – helping organizations align employees and partners to the business and brand ambition through experience design, branding, and learning. He brings more than 20 years of strategic communication, digital and event marketing, publishing and training experience to clients across industries that include Welch’s, Velcro, Walmart, Anheuser-Busch inBev, UPS, Hewlett-Packard, Honeywell and others. He is a past chair of the Jack Morton Global Measurement Council and is an adjunct professor in the Boston University College of Communication.


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Quinnipiac University

275 Mount Carmel Avenue

Hamden, CT 06518

View Map

Refund Policy

Refunds up to 1 day before event

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