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Executive Lunch + Learn: Building an Account-Based Marketing Strategy

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Location

The Scale-Up Group, WeWork Weteringschans

Weteringschans 165 C

1017 XD Amsterdam

Netherlands

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Event description

Description

Description

Account-Based Marketing, Account-Based Sales, Account-Based Everything?

The question is, are you selling a recurring solution and hoping to land lifelong partners? Then why aren't you intentionally going after them? Do have excessively high cost per lead? Is your Customer Success renewal below 80%? Are your checks to Google outrageously high compared to the payoff? Trying to hack your way into success? Sense there is a better way? This 90m Lunch + Learn will provide you with what to expect from a migration to an ABM strategy, who needs to be involved and how.

Audience

CEO, Chief Marketing Officer, Chief Commercial Officer, Chief Revenue Officer, VP Sales, Head of Marketing, Head of Customer Success

Participants will learn

  • About other best in class companies employing an ABM strategy

  • How ABM aligns Marketing, Sales, Customer Success and Product teams

  • About the latest tools and technology being used to support an ABM strategy

  • The basics of forming a targeted list, segmentation and messaging

Also Includes

  • Lunch! This event will be catered with gluten free, vegetarian and vegan options available.

  • Presentation materials included

  • Networking

Please see our Keynote Brochure for more details on contents of the session and pricing if you like to arrange a private talk.

Psst - WeWorkers, send us a note on the app and we'll get you a discount code.

This executive luncheon will be held in the 5I conf room

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Date and Time

Location

The Scale-Up Group, WeWork Weteringschans

Weteringschans 165 C

1017 XD Amsterdam

Netherlands

View Map

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