Evolving Business: Redesigning Capitalism for the 21st Century

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Timken Hall

California College of the Arts

1111 8th St

San Francisco, CA 94107

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‘We must now move faster with the implementation of today's organisational change agenda and, at the same time, work out how to disrupt our economic and business models to reboot capitalism for the 21st century.’ John Elkington, founder & executive chairman, Volans; co-founder, SustainAbility

How do we evolve business to meet the needs of the 21st century? And is it evolution or reinvention that we need?

The practices of sustainability and business are now deeply intertwined. From Sungevity, to Coca Cola, from the Harvard Business Review to the New York Times, the ideas and examples of sustainable business are everywhere.

This is all amazing work, but pressures for global system transformation have never been greater. Only a few days ago it was reported that 2010 was a record year for global carbon emissions. Something has to change.

The ground is laid for the next wave of innovation.

Please join us on the evening of Wednesday, June 15th, 6.30pm, at California College of the Arts, for a conversation between: Rory Bakke, John Elkington, Gil Friend, and Kirsten Ritchie, to hear their thoughts on what comes next and how we can get there. Dr Stuart Candy will be our moderator for the evening.

About the Panel

Rory Bakke
Rory is leading the development of a new sustainability standard for companies, in partnership with UL Environment. She is the Director of Sustainability, at the GreenBiz Group, helping to incorporate sustainability practices into other GreenBiz Group products and services. She brings more than 20 years of experience as an environmental strategist and programs director for California cities, regional agencies and research institutes, where she has helped businesses and public agencies shift to sustainable systems and practices. She has created award-winning programs and public policies that promote environmental stewardship and save businesses money. Rory has served on several public bodies including the Mayor of Oakland’s Green Economic Development Task Force, and she has degrees in environmental policy and sustainable business management from the UC, Claremont Graduate University and the Presidio School of Management.

Dr Stuart Candy
Stuart is currently Senior Foresight and Innovation Specialist at the global design and engineering firm Arup, and Adjunct Professor in the Design Strategy MBA at California College of the Arts. He is also Research Fellow of the Long Now Foundation, serves on the Executive Board of the World Futures Studies Federation, and is an advisor to the Scenario Lab at the University of Southern California's Annenberg School for Communication and Journalism. In 2010, Stuart received his PhD in political science from the University of Hawaii at Manoa for pioneering work on experiential scenarios, an approach to immersive storytelling at the intersection of futures studies, design, and politics. He writes on related themes at The Sceptical Futuryst, http://futuryst.blogspot.com.

John Elkington
John is a world authority on corporate responsibility and sustainable development. He is a founding partner & executive Chairman of Volans, and co-founder of both SustainAbility and of Environmental Data Services. In 2009, a CSR International survey of the Top 100 CSR leaders placed John fourth: after Al Gore, Barack Obama and the late Anita Roddick of the Body Shop, and alongside Muhammad Yunus of the Grameen Bank. He has written or co-authored 17 books, including 1997’s Cannibals with Forks: The Triple Bottom Line of 21st Century Business, the book which brought his triple bottom line concept and agenda to a wider audience, and 2008’s The Power of Unreasonable People: How Social Entrepreneurs Create Markets That Change the World, co-authored with Volans co-founder Pamela Hartigan.

Gil Friend
Gil is president & CEO of Natural Logic Inc, Natural Logic, Inc., a California-based strategic sustainability advisory firm, helping companies design, implement and measure profitable sustainability strategies. Recent clients have included such as CocaCola, eBay, HP, Levi Strauss & Co, and SunPower Corporation. He is a noted thought leader on sustainable business, with nearly 40 years experience in the field. He is author of The Truth About Green Business (FT Press), and the forthcoming books Risk, Fiduciary Responsibility and the Laws of Nature, and Getting The Prices Right. He has been named "one of the top 25 movers and shakers in Bay Area CleanTech" two years running, and is a finalist for the Pinnacle Award of the International Society for Sustainability Professionals (with Ray Anderson, Amory Lovins, Karl-Henrik Robert and Bob Willard).

Kirsten Ritchie
Kirsten is Principal/Director of Sustainable Design, Asia/Pacific Region, for Gensler, a global architecture and design firm. In this role she serves as one of the firms leading sustainability ambassadors and evangelists, engaging staff, clients and the public on innovative and sustainable design, construction and operational thinking. Kirsten has more than 30 years' experience in various aspects of high performance building design and operations, green product certification, environmental cleanup, business intelligence technology and sustainable infrastructure. She is very active in a wide range of sustainable standards development organizations, including USGBC, the Collaborative for High Performance Schools (CHPS), NSF International and ASTM. She also created one of the first online green product catalogs 'The EcoLiving Sourcebook' that premiered on the web in 1996.

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Timken Hall

California College of the Arts

1111 8th St

San Francisco, CA 94107

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