Free

Evolution of Content Marketing - What Does Your Business Need to Know?

Event Information

Share this event

Date and Time

Location

Location

WeWork Mass Ave.

625 Massachusetts Avenue

Cambridge, MA 02139

View Map

Event description

Description

Content marketing is a term that is floated around a lot these days. But what tangible ROIs can businesses receive from content marketing? And now that we're on the subject, what constitutes content these days anyway? Writing and blogging? Video? A capella singing?

Why is clear, on-brand, and emotionally engaging content so critical to the success of businesses? How should we define and measure content marketing, and how can a business grow via a strong content marketing strategy?

Juliana Casale (Head of Marketing at Crazy Egg/Social Media lead at Boston Content) will moderate our panel of content creators and marketing leaders to discuss these topics and more. Please join us at our free event at WeWork Mass Ave (Central Square Cambridge) at 6PM on August 30th! Our fancy friends include:

  • Sarah Bedrick - Cofounder & Head of Marketing at Compt/Cofounder of HubSpot Academy.
  • Marina Erulkar – Data-driven strategist and the Principal & Founder of Hampstead Solutions LLC
  • Jed Hammel, Organizer – Event/Video producer (Filmshift Festival, City Awake, Volta video productions)
  • Christian Jones – Christian Jones – Brand Strategist at Neil Creative/Cofounder at Flipping Bricks University
  • Reggie Woo – Freelance Marketing Professional (Appcues, BevSpot)

To kick the evening off, Bob Cargill, President of AMA Boston (American Marketing Association) will give a short presentation on how AMA Boston brings value to Boston’s rich marketing ecosystem.

Chris Bent, Founder of Piccles, an audience engagement tool that creates content through drawing, will provide a demonstration of his app.

This event is one of many that Jed is planning throughout the year. He plans these events because he is passionate about creating unique experiences, continual learning, and he believes in the power of bringing people together...and because he is a fan of cheese plates.

(A few daring audience members may be encouraged to do the "We Will Rock You" clap/stomp to welcome our panel to the stage, but we're playing that one by ear.)

Share with friends

Date and Time

Location

WeWork Mass Ave.

625 Massachusetts Avenue

Cambridge, MA 02139

View Map

Save This Event

Event Saved