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Everything ABM: Content, Technology & Measurement

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Indeed Brewing

711 NE 15th Ave

Minneapolis, MN 55413

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Description

According to recent SiriusDecisions research, 93% of B2B marketers consider Account-Based Marketing extremely important or very important to their organization’s success. Those that have implemented ABM effectively built a tight coordination between Sales and Marketing to select the right accounts, developed relevant and valuable messaging and content, and are assessing performance through a differentiated measurement. A panel of local experts share their insights as ABM continues to evolve and grow in importance.


Panelists:

  • Colleen Jackson - Marketing Manager, Account-Based Marketing, Anaplan

  • Bob Peterson - Senior Research Director, Account-Based Marketing, SiriusDecisions

  • Mike Peterson, Senior Marketing Manager, Microsoft

  • Kirsten Rosenow, Marketing Program Manager, PowerObjects

  • Josh Werner - Director of Demand Generation, Calabrio


Itinerary:

3:00pm - 4:00pm | Registration & Networking

4:00pm - 5:00pm | Panel Discussion

5:00pm - 6:00pm | Networking

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Date and Time

Location

Indeed Brewing

711 NE 15th Ave

Minneapolis, MN 55413

View Map

Refund Policy

Refunds up to 1 day before event

Eventbrite's fee is nonrefundable.

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