San Francisco, California
London, United Kingdom
Evening with an Expert: “Big Data….Big Relevance and ROI”
Overview: Today’s world is all about data, and lots of it. We create data with almost everything we do – clicks, queries, purchases, tweets and Likes. The data adds up, and it’s golden if you know how to make sense of and act on it. It’s game-changing Moneyball data, there for the taking for marketers.
Google built its empire on big data, first by increasing search accuracy and then through ad relevance. iPhone’s Siri is getting better all the time thanks to big data, as it fine-tunes answers to requests constantly. And it’s good for business.
The use of big data has improved the performance of business on average by 26% and that impact will grow to 41% over the next three years, according to Capgemini’s study of 600 C-level and senior executives.
Traditional marketers and entrepreneurial start-ups alike have room to benefit from the advantages that big data brings. At this “Evening with the Expert” event, attendees will hear insights on:
- Benefits, best practices and business impact of moving to a data-driven marketing model
- How to leverage data and analytics to develop an effective BI and performance management strategy
- How to define the correct metrics to accurately & successfully measure your results
- How to assign value to various touch points along the purchasing path
Doug Laney, Research Vice President, Gartner
Erik Severinghouse, Founder, CEO, SimpleRelevance
Dan Neely, Founder, CEO, Networked Insights
6:00 - 6:30 p.m. - Registration
6:30 - 8:30 p.m. - Program & Q&A
8:30 - 9:30 p.m. - Networking
Price includes wine, beer and hors d'oeuvres
Doug Laney, Gartner
Doug Laney is a research vice president for Gartner Research, where he covers business analytics solutions and projects, performance management, and data-governance-related issues.
Laney is considered a pioneer in the field of data warehousing and created the first commercial project methodology for business intelligence/data warehouse projects. He has led analytics and information-management-related projects on five continents and in most industries. Mr. Laney is also an experienced IT industry thought leader, having launched Meta Group's Enterprise Analytics Strategies research and advisory service, established and co-led the Deloitte Analytics Institute, and guest lectured at leading business schools on information asset management and valuation. In addition, he has led business analytics consulting and marketing practices for several software companies.
Erik Severinghaus, Simple Relevance
Erik is a Chicago-based serial Entrepreneur, Intrapreneur, and business leader who is an avid mountain climber, water polo player, ironman triathlete, skier and adventure seeker. He is currently finishing up his MBA in Entrepreneurship at Kellogg School of Business. As a student at the University of North Carolina, he was part of the founding team for iContact (a leader in email marketing), started and operated MainBrain, a K-12 education software infrastructure company, and helped run a small consulting firm.
After college, Erik took a consulting job at IBM and in six years rose to a position as a Partner in IBM’s IT Optimization Practice. Some of the highlights at IBM include bringing new products to market and acquiring a patent on fundamental cloud computing algorithm. An entrepreneur at heart, Erik left IBM to return to building startups in April of 2011.
Dan Neely, Networked Insights
Dan Neely serves as Networked Insights´ Chief Executive Officer. Dan brings to Networked Insights over 10 years of entrepreneurial, management, operational and with technology, manufacturing and services companies. He is an expert in customer intelligence and has hands on experience with the challenges companies face in gathering relevant, real-time insights about their customers.
Prior to starting Networked Insights, Dan was the Director of Strategy for Scient. Scient was the fastest growing services company in history, it had a successful IPO grew to over 2000 colleagues and launched over 40 ebusinesses. Prior to Scient Dan worked at Deloitte and was part of a team that launched esurance, the first online insurance company.
When & Where
The Chicago AMA is the only organization that brings together all marketers, across all specialties, to collaborate and inspire one another.
The Chicago Chapter of the American Marketing Association connects with more than 10,000 marketing professionals and represents a multitude of B2B and B2C businesses across industries—as well as with marketing educators and a broad range of nonprofit organizations.
Cancellation policy: Refund requests must be made 24 hours prior to event start time. There is a $10 cancellation fee. For MarketingTech SMART and BrandSMART, refunds requests must be made 48 hours in advance and there is a $25 cancellation fee.