EURO is arguably the most important all-European auto festival on the East Coast. Now in its 21st year, the festival attracts well over 400 European cars from all over the country. The event is held in Greenville, South Carolina (which is in the foothills of the Blue Ridge Mountains) and thousands of spectators come from far and wide to get a glimpse of one of the finest and most-diverse auto lineups anywhere.
EURO is held at The Preserve at Verdae Green ,which provides a user-friendly, picturesque golf course backdrop. The combination of rolling fairways and rolling automotive history is simply breathtaking. Whether you’re a lifelong car junkie or just looking for something to do on a Saturday, EURO will not disappoint. Throughout the course, you’ll see dozens of makes of cars…some so rare that they only make public appearances a few times a year.
Others are familiar makes that bring back memories and inspire new ones. In addition to cars, show-goers can experience European food and culture as well as automotive-related merchandise andsouvenirs.
This year, EURO is paying homage to the British roadster. Everyone loves these fun little cars. And whether it’s an XK, MG, TR or BN there’ll definitely be something here to satisfy any angloautomotoholic tendencies you might have. If you have one, bring it. If you’re an admirer, do what you must to make sure you’re in Greenville on October 22 nd , 2016.
If you’re in the mood for something a little wilder, we’ve got that too as we’ll have a corral dedicated to supercars. We’re planning to have the most pulse-quickening assemblage of European thrill rides this side of the Mississippi.