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Eurapp: Shape the Future App Economy of Europe

Eurapp Project / European Commission

Friday, June 14, 2013 from 9:00 AM to 5:00 PM (CEST)

Eurapp: Shape the Future App Economy of Europe

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Event Details


  • Ben Medlock, CTO/Co-Founder, SwiftKey
  • Eiso Kant, Managing Director/Co-Founder, Tyba
  • Peggy Anne Salz, Author of "The Everything Guide to Mobile Apps", MobileGroove
  • Ruud de Jonge, Director Windows Phone Apps Western Europe, Microsoft
  • Kumardev Chatterjee, President, European Young Innovators Forum
  • Andreas Pappas, Senior Analyst, VisionMobile
  • Tanguy De Lestré, Association Manager, Agoria App Alliance Belgium
  • Cornelius Rabsch, Mobile Manager C2C, eBay
  • David Card, Vice President Research, GigaOM
  • John Breslin, Co-Founder, StreamGlider
  • Martin Hahn, European Commission


  • 09:00 Martin Hahn, “Introduction to Startup Europe and motivation for Eurapp
  • 09:15 John Breslin: “The Eurapp project: a study of the European app economy”
  • 09:30 David Card / Mark Mulligan: “Initial results from surveys / interviews with stakeholders”
  • 10:00 Coffee
  • 10:30 Lightning talks: “For growing the app economy in Europe, there are some bottlenecks that need policy action” (Peggy Anne Salz, Ruud de Jonge, Kumardev Chatterjee, Tanguy De Lestré)
  • 10:50 Mapping session to brainstorm top hurdles and suggestions on how to overcome them
  • 12:30 Lunch
  • 13:30 Lightning talks: “Our company's measures for success in the app aftermarket, and barriers to achieving them” (Ben Medlock, Eiso Kant, Andreas Pappas, Cornelius Rabsch)
  • 13:50 Breakout mapping session to brainstorm success measures and how to achieve them
  • 15:30 Coffee
  • 16:00 Discussion around outcomes from both mapping sessions


  1. Inform attendees about the goals for the Eurapp project and describe how we will study the app economy in Europe to:
    • create a European app economy model and jobs profile using surveys and interviews with various stakeholders
    • assess and model market size and near-term forecast/potential
    • profile job types related to mobile apps and analyse the size (how many people) of each category
    • generate ideas and solve key problems affecting the app economy using crowdsourced ideation challenges
  2. Present interim results from initial interviews with app economy stakeholders/developers
  3. Hear from the experiences of key mobile app companies and stakeholders in Europe about:
    • successes they have had
    • problems they have faced
    • what could the EC do to help them or their customers?
    • what are their metrics of success, and how can they be improved?
  4. Brainstorm key problems in the European app economy to be fed into two innovation challenges, in particular:
    • what are the primary bottlenecks experienced by European app companies (directly related to European location)?
    • In the app aftermarket, what are a company’s main barriers to success in achieving their desired success metrics (monetization, downloads, etc.)


, NUI Galway

GigaOM Research

Eurapp was launched by the European Commission as part of the Startup Europe initiative of the Digital Agenda, which aims to help tech entrepreneurs start, maintain and grow their businesses in Europe.


If you have any questions about the event please contact us using:


phone: +353 85 1688474

Have questions about Eurapp: Shape the Future App Economy of Europe? Contact Eurapp Project / European Commission

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