ETTWomen: Personal Branding 101 with Vanessa Coppes

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ETTWomen: Personal Branding 101 with Vanessa Coppes

PLUS Creating Your Brand Folder, Essentials for PR, Media + Marketing!

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ETTWomen and ETTWomen Foundation 253 Highway 79 Suite D Marlboro Township, NJ 07751

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About this event

A personal brand is something you work on many levels to build, first by getting to know yourself better and then by understanding what you want to communicate to your target audience before even opening your mouth (or posting in social media).

Simply put: it is a vision. When you do open your mouth, it should become all about the message you’re trying to transmit, not about hard-selling yourself.

While self-promotion is an extremely important part of building your brand (if no one knows of your accomplishments or the company you work for, then how are they going to do business with you?), it also seems that the biggest factor separating personal branding from shameless self-promotion is value. 

If a person provides value with his/her content, then all the self-promotion is justified because people will benefit from the content.

Once you really understand your values and know what you want your brand image to be, then you will understand that you must align your communication and overall message with your target audience, not only the message. PLUS leve knowing how to create YourPerronsla Brand Folder -essentials for PR, Media + Marketing!

Join us for this powerful workshop with ETTWomen Co-Founder Vanessa Coppes!

Vanessa Coppes is the Author “5 Steps to Fabulous,” CEO + EIC of BELLA Magazine, Founder of BELLA 360º and the Co-Founder of ETTWomen.