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Ethnographic Research and Finding Product Needs by Microsoft GPM

Product School

Wednesday, October 30, 2019 from 6:30 PM to 8:30 PM (PDT)

Ethnographic Research and Finding Product Needs by Micr...

Ticket Information

Ticket Type Sales End Price Fee Quantity
Tickets in Advance
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Oct 30, 2019 Free $0.00
Tickets at the Door
Will be available on the day of event
Not Started $20.00 $3.08

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Event Details

One of the key skills for PMs is to walk in their customers’ shoes. It’s really important to understand the journey and how your product presents itself along the way. Your whole team needs to take this into account: otherwise, you’ll be in serious trouble! There are plenty of tools and techniques that can get you closer to understanding the customer’s mind. Find out here!

Main takeaways:

- Discovering user needs is critical when building new products

- If they are real needs, people already have a way to satisfy those - with existing set of tools or products

- In this talk, we will discuss how ethnographic research helps us understand more about people, what they do, how they feel - paving the path to discovering the right product needs

Meet the Speaker: Prem Kuchi

Prem is a Seattle-based seasoned professional whose career in Product and Tech spanned over 15 years. During his lucrative career, he contributed to multiple positions within the domains of Computer Software, IT & Services, along with Electrical / Electronic Manufacturing, supporting companies such as Honeywell, Microsoft, and Amazon. 

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Please note:
- Tickets sales at the door are from 6:00 - 6:30 PM (if any are still available)
- Event entrance and/or seating is based on a first come first served basis.
- Please arrive promptly. Doors lock at 7pm to avoid speaker disruptions.
- No refunds unless we have fully canceled the event. Date changes are not included.
- For additional info or questions, send an email to events@productschool.com

Product School is the global leader in product management training, with over 10,000 alumni, 20 campuses worldwide and a live online campus. Product School’s certificates (PMC™,FPMC™,PLC™) are the most important industry-recognized certificates for product managers; all of our instructors are senior-level product managers working at top technology companies such as Google, Facebook, Airbnb, PayPal, LinkedIn, and Netflix.

Have questions about Ethnographic Research and Finding Product Needs by Microsoft GPM? Contact Product School

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When & Where


Product School Seattle
100 S King St #100
Seattle, WA 98104

Wednesday, October 30, 2019 from 6:30 PM to 8:30 PM (PDT)


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Organizer

Product School

Founded in Silicon Valley in 2014, Product School is the global leader in product management training, with over 10,000 alumni, 20 campuses worldwide and a live online campus.

 

Product School’s certificates (PMC™,FPMC™,PLC™) are the most important industry-recognized certificates for product managers; and all of our instructors are senior-level product managers working at top technology companies such as Google, Facebook, Airbnb, PayPal, LinkedIn, and Netflix.

 

Unlike traditional MBA programs designed for students seeking roles within the finance and consulting fields, Product School’s curriculum is highly relevant for the next generation of technology leaders, with classes offered at a fraction of the cost. The curriculum is designed to fit into work schedules with small classes held in the evenings or on weekends to ensure that both instructors and students can maintain their full-time jobs.

 

Students at Product School enjoy a healthy mix of hands-on projects, group activities, case studies, and panel discussions. Through this, they learn how to lead cross-functional teams, and experience building digital products from end to end. Students are also taught how to succeed in product management interviews and given access to our alumni community where they can expand their network, find mentors, and access job opportunities.

 

 

In addition to individual classes, Product School also delivers custom corporate training programs to Fortune 500 companies seeking to upskill their existing teams or onboard new talent.

 

Product School is committed to pushing the product community forward. With this aim in mind, we published the Amazon bestseller, The Product Bookorganize events in over 150 cities worldwide, host Proddys - The Product Awardsand produce ProductCona multi-city global conference attended by thousands of product managers every year.

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