Ethical Customer Data by Design

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Join our training to learn how to evaluate your data collection processes and build a data strategy that is ethical by design.

About this Event

Introduction

If you are working with customer data, you want to ensure that your data collection practices are fair and transparent. This will build trust with your customers, increase efficiency of your marketing and enhance quality of your customer database.

Join our training to learn how to evaluate your data collection processes and build a data strategy that is ethical by design.

Who should join?

Professionals working with customer data, personalisation or digital marketing, customer data management and loyalty programs

Aspiring young professionals looking to work in data driven online marketing and looking for supportive community

The program

The training consists of four group sessions and three individual sessions. Each session is organised online and lasts for 90 minutes. You can find the full program here.

Group sessions

1. October 29: Introduction to fair and transparent data collection

2. November 12: Learn how to evaluate your company's data practices and opportunities to adopt a fair and transparent data approach in sales, marketing and more

3. November 26: Create ethical data strategy based on your self-evaluation and learn how to get buy-in from your stakeholders

4. December 10: Learn about new solutions or tools for ethical data and how to operationalise your data strategy

Individual sessions

The training includes three individual online sessions: an intake, mid-term review and follow-up. The date of these sessions will be mutually agreed.

The trainers

Sanna Toropainen is a legal expert with experience in cyber security and data privacy. She is currently building Muna to advance individual interest in monetising their data.

Denny Wong has over 10 years of experience in e-commerce and digitalisation transformation. He has built online direct to consumer channels for Fortune 500 brands in Europe.

Registration

Registration is open until 20 October.

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