AIGA Richmond is thrilled to host Ethan Marcotte for a discussion on the ever-shifting landscape of the Web and creating adaptive experiences to reach audiences wherever they are.
When we create for the web, we participate in a kind of public art. We code, we design, we build for an audience, shaping digital experiences that provide a service, or that create joy, or that simply connect readers with words written half a world away. But in this session we’ll revisit what we’ve learned about responsive design, and ensure our content, not just our design, is readily accessible to them wherever and whenever they are. In doing so, we’ll look at some ways in which our audience reshapes the way we think about our medium, and see where they might be leading us—and the web—next.
Ethan Marcotte is an independent designer/developer who is passionate about beautiful design, elegant code, and the intersection of the two. Over the years his clientele has included New York Magazine, the Sundance Film Festival, the Boston Globe, and the W3C.
Ethan coined the term “responsive web design” to describe a new way of designing for the ever-changing Web and, if given the chance, will natter on excitedly about it—he even went so far as to write a book on the topic. A popular and experienced speaker, he is also the coauthor of Jeffrey Zeldman’s Designing With Web Standards (3rd Edition), and a contributing writer to Dan Cederholm’s Handcrafted CSS.