$0 – $50

Establishing Your Nonprofit's Brand Personality

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Location

Nonprofit Coordinating Committee

135 West 36th Street

15th Floor

New York, NY 10018

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Description

Establishing Your Nonprofit's Brand Personality

Does your event feel inviting or intimidating? Is your voice on social media friendly or formal? Are your email appeals passionate or provocative?

Your organization has a personality—a tone and style—that is reflected in how you present yourself and how people respond to you. Big Duck's vice president, Farra Trompeter, will explain what having a “brand personality” means and how it can help your organization engage people and differentiate itself. She’ll share examples and lead you through an exercise to craft your own brand personality. We'll then ask for a volunteer or two to share their drafted personality and get feedback through a live critique of their brand identity via their website.

Key Takeaways:

After the workshop, participants will be able to:

  • Identify and strengthen their organization’s personality—the unique tone, style, and attitude of your nonprofit
  • Understand the importance of maintaining the consistency of their personality across your organization
  • Apply a framework for implementing their organization’s personality in their communications efforts

This workshop will be presented by Farra Trompeter, Vice President at Big Duck

Area of Excellence: Communications


Please Note: This meeting is open to current NPCC nonprofit members and non-member organizations, and may be limited to ONE person per organization due to space constraints.

If your organization is not a current nonprofit member of NPCC, visit our website for more information on joining.


Refund policy: Registrants who cancel their registration on or before 1 week will receive a full refund. Those who cancel on or before DAY PRIOR will receive a 50% refund. No refund will be made for cancellations made on or after DAY OF. All cancellations must be submitted in writing.

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Registration is required. Please be advised that by registering for this event, unless we hear from you otherwise, we will include you as part of our regular mailing list. By enrolling for this event, you hereby: (1) give consent for NPCC or any third parties to use your photograph or image in its print, online and video publications; (2) release NPCC, its employees and any outside third parties from all liabilities or claims that you might assert in connection with the above-described uses; and (3) waive any right to inspect, approve or receive compensation for any materials or communications, including photographs, videotapes, website images or written materials, incorporating photos/images of you. To revoke this waiver, please email Programs Coordinator, Alexa Salamé, at asalame@npccny.org.

Date and Time

Location

Nonprofit Coordinating Committee

135 West 36th Street

15th Floor

New York, NY 10018

View Map

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