We are bringing Michael Smart back! In August, Michael gave us some great tips and tricks for media pitching in a half-day workshop. Now, you can learn how to build relationships with media and bloggers so they call you. Don't worry, if you didn't attend the August workshop, you will still reap the benefits of this one. If you did attend in August, this will be a great complement!
Here's What You Can Expect:
Journalists’ and bloggers’ needs and priorities have changed dramatically. This workshop tells you how to meet them, even when you don’t have a story to pitch. Become a trusted resource; get your emails opened and your calls taken. The program is set up to take you step by step from being unknown to a target influencer to becoming BFFs.
Free resources to ID the outlets and influencers who matter most
A specific process to use social media and email to get on their radar screen
How to get them to take your calls and eventually meet in person
How to position your spokespeople as sources – what the media is looking for
Examples of PR people just like you who started from scratch and now have reliable relationships
August Workshop Attendees Said:
"I got an invaluable, insider look at the pitching process and learned things I never knew. It was one aha moment after another. I now look at everything differently -- try to see angles where there appear to be none, and deconstruct news stories to separate the Oreo from the vanilla. AND Michael is a fabulous, and hilarious speaker."
"I liked the practicality of the subject and the tangible real-world examples. I left feeling like I was able to put the tips and strategies into immediate action. It was appropriate for both newbies and senior practitioners as well."
"Numerous, immediate takeaways that I was able to implement into my pitches. Loved that he did exercises with us about existing clients to challenge us. Michael was engaging and a wonderful speaker."
About Michael Smart
Michael Smart is an independent communications trainer who helps PR pros improve their pitching success rate and enhance their PR writing. He is regularly among the highest-rated speakers at the industry’s largest conferences.
Michael has trained more than 7,500 PR professionals on how to boost their communications results. He has conducted on-site media relations training for clients from Geneva to Tokyo and ongoing personal coaching and services to many more, from Fortune 200 companies to mid-sized and smaller firms.
A former newspaper journalist, Michael has won national and regional awards for news release and feature writing. He has also taught public relations courses for five years at Brigham Young University, where he earlier earned bachelor's and master’s degrees in communications with an emphasis in public relations. He enjoys adding to his list of the nation’s most underrated restaurants and exploring the mountains and national parks near his Utah home with his wife and four children.
$159 for PRSA members with SD/IC, LA, OC, IE, Phoenix or Southern Arizona chapter membership with RSVP from Dec. 12 to Jan. 1; $179 with RSVP Jan. 2 to Feb. 3; $209 after Feb. 3 and at the door
$179 for PRSA members without chapter membership and RSVP from Dec. 12 to Jan. 1; $199 with RSVP Jan. 2 to Feb. 3 $229 after Feb. 3 and at the door
$209 for non-members with RSVP Dec. 12 to Jan. 1; $229 with RSVP Jan. 2 to Feb. 3; $259 after Feb. 3 and at the door
$209 for non-members that work at a non-profit
$149 for PRSA SD/IC Chapter board members, PRSSA Members/College Students with ID
If you are not able to register online via credit card, send a registration RSVP via email to firstname.lastname@example.org. Registration is not guaranteed until payment is received. Email registrations will not be accepted after Feb. 3. Checks can be mailed to PRSA SD/IC, P.O. Box 28512, San Diego, CA 92198-0512.
Since it is necessary to guarantee with our vendor ahead of time, once you RSVP we’re counting on your participation. Members and guests who RSVP are asked to pay even if you are not able to attend. The cancellation deadline is Feb. 8. No refunds granted after Feb. 8. No-shows will be billed.
Please allow an extra 10-15 minutes for parking. As you approach USD from Linda Vista Drive, proceed to the MAIN (not West) campus entrance.
USD has kindly reserved a handful of free parking spots for our PRSA event that will be given out on a first come first serve basis. To get your free parking pass, stop at the security kiosk at the main entrance and tell security your name and that you are here for the PRSA event. Security will give you a pass to be displayed on your dashboard, and instruct you where to park in the Mission Structure (on the right just past the security kiosk). Each reserved PRSA space with have a sign with the event name and time.
After the free spaces have been given out, attendees will still park in the same structure but need to pay $1.50/hour to park, and pay by your license plate number at one of the kiosks.
After parking, exit the parking structure back towards the kiosk, and walk left down Santa Ana Drive and up a slight hill towards the Jenny Craig Pavilion. The Warren Hospitality Room is located on the second floor of the Jenny Craig Pavilion.
If you have any questions, please feel welcome to ask the kiosk attendant for further directions.