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Essential Tactics for Product Management in Game Design

General Assembly - San Francisco

Monday, November 18, 2013 from 7:00 PM to 9:00 PM (PST)

San Francisco, CA

Essential Tactics for Product Management in Game Design

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Ticket Type Sales End Price Fee Quantity
Single Ticket Ended $40.00 $3.19

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Event Details

Essential Tactics for Product Management in Game Design

Monday, November 18th from 7:00pm-9:00pm

Paul Chong, Product ManagerZynga

 

How does Candy Crush achieve more than 100 million monthly players and make over $1 million a day, while similar games launched at the same time fall into obscurity? The answer lies in the game's product strategy.

This class will provide a comprehensive overview of the ‘secrets’ to game monetization and growth. We'll discuss product management in gaming, how to build virality and monetization into a game, and how to flawlessly execute at each stage of the product development life-cycle.

TAKEAWAYS

  • Learn the business of gaming, and what a gaming product management does
  • Understand product management terminology and the skills, both hard and soft, that are required to succeed in the gaming industry
  • Develop skills for each stage of the product development lifecycle through interactive case discussions
  • Gain tips for how to obtain a job as a gaming PM

 

PREREQS & PREPARATION

This class is intended for people with a background in gaming who want to become a gaming PM or learn the business of the industry. Gamers from all backgrounds are welcome.

Come prepared to participate, as this class will be interactive!

 

ABOUT THE INSTRUCTOR

Paul Chong Photo

 
Product ManagerZynga

Paul Chong is a product manager at Zynga, the pioneer in social gaming. While at Zynga, he has developed game features, which have yielded over $5M in revenue, and worked on building out Zynga's web and mobile platforms. 
Before Zynga, Paul was a product manager on Microsoft's mobile advertising platform, and has completed stints in management consulting and investment banking. He holds an MBA from Harvard Business School and is originally from New Zealand. You can find him on Twitter @paulc_nz.

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Have questions about Essential Tactics for Product Management in Game Design? Contact General Assembly - San Francisco

When & Where



General Assembly San Francisco @ Hattery
414 Brannan St
San Francisco, CA 94107

Monday, November 18, 2013 from 7:00 PM to 9:00 PM (PST)


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Organizer

General Assembly - San Francisco

General Assembly is a global network of campuses for individuals seeking opportunity and education in technology, design, and business.

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