Essential Insights for Leaders - August 2022

Essential Insights for Leaders - August 2022

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Date and time


Online event

Refund policy

No Refunds

Develop a customized research and measurement program for your business through this bootcamp

About this event

Combining a one day workshop and a 1:1 consulting session, this training is a condensed version of a soon-to-be-released, 6-week course which will replace this compressed version.

While it's still being offered, this bootcamp is perfect for executives with tight schedules, or any professional who has an urgent need to understand "the big picture" quickly - whether to prepare for a new role, changed responsibilities, or evolving business challenges.

Learning Objectives:

Introduce a practical insights framework to make sense of the vast landscape of available research and business intelligence solutions:

  • Discuss four key lenses of business insight, and how to use them for descriptive, diagnostic, and predictive business purposes
  • Demonstrate the risks associated with "partial visibility"
  • Ensure the findings of your insights programs will feed directly into strategic planning and execution

Deepen participant understanding of Market Research:

  • Review the key market research types and their best uses
  • Demonstrate how the different types should work together as a portfolio across functional areas
  • Determine which types of research and measurement are most likely to benefit your business, and which aren't
  • Learn best practices for fielding market research projects, to maximize your project ROI

Explore key Business Intelligence topics:

  • Outline the most typical approaches to Business Intelligence and their strengths/challenges
  • Identify the different skill sets that contribute to a Business Intelligence platform, both within Information Technology and on the "business side"
  • Discuss data literacy and how it affects your company's ability to make use of measurement platforms

Architect a customized approach for your company using our Insights Canvas:

  • Prioritize which insights are most critical to your business, and which are "nice to have"
  • Estimate the investment required to deliver the most crucial insights, compared to available budgets
  • Assess business justification requirements and review several approaches for demonstrating need, ROI
  • Consider proven methods for driving adoption of your insights program to reinforce new behaviors

Review your Insights Canvas, receive feedback, and refine your design through a 1:1 meeting with our principal consultant

Course Outcomes and Outputs:

  • Participants are equipped with a practical insights framework to help them think critically about their use of research and business intelligence, and are able to spot gaps in visibility and context which make the business vulnerable to misguided decisions
  • Participants learn the management skills needed to make a business case for AND effectively oversee the development of a robust insights approach for their business
  • Participants develop a customized Insights Canvas in this course which outlines a smart, feasible insights program design as the first step in the insights redesign (or initial development) process; the Canvas serves to support conversations with key stakeholders by illustrating the key components and needs addressed

Format: Two Parts

  • One-day, 6-hour training session
  • 1-hour, 1:1 consulting session in the day(s) immediately following the training

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