Learn about how to think as an innovator in a systematic way and avoid chasing shiny objects or getting into wrong startups. Laura Beken will cover Peter Drucker's innovation framework and its 7 sources for innovation opportunies, share her experiences with her own startup in an online video space as well as her takeaways from managing internal innovation inside a children's hospital.

Laura Beken is a business consultant at the Small Business Development Center (SBDC) @ UCI Applied Innovation. She has previously managed Medical Intelligence and Innovation Institute at CHOC Children's Orange County, and she was an editor for the Physicians News Network, covering business of medicine in the SoCal area.

Parking is located in the nearby Social Science structure on Campus Dr at Stanford. General Parking is $2.00/hour. The address of the structure is 4502 Campus Dr, Irvine, CA 92617.