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Essential Google Analytics Settings for Nonprofits

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Medfield Public Library

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468 Main Street

Medfield, MA 02052

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Does Google Analytics leave you feeling a little lost? Get the right guidance! Join nonprofit expert Maureen Wallbeoff for a workshop that will demystify Google Analytics for good. You’ll learn key terminology, crucial settings for nonprofits, how to be sure you’re collecting the right data, and what to do with all of the data that you collect.

Learning objectives:

After this session, you will walk away with an understanding of:

  • An understanding of Google Analytics terminology
  • Potential configuration options for program tracking
  • Best practices for common use cases
  • Ways to use data to improve digital engagement performance

Who should attend: Any nonprofit staff, board member, or volunteer responsible for marketing and/or communications strategy and execution. Ideal for those who are newer to digital marketing, but also a great refresher for those who want to update their practices.

About the presenters: Maureen Wallbeoff

Maureen Wallbeoff brings more than twenty years of strategic and technical experience working inside nonprofit organizations and supporting them as a trusted advisor. Maureen was a founder of Firefly Partners, a creative digital agency providing services exclusively to nonprofits, in 2008. She spent the past decade as Vice President of Firefly, directing a team of twenty designers, developers and strategists. Her clients include Be The Match, Boston Medical Center, UNICEF USA, Living Beyond Breast Cancer, Greater Yellowstone Foundation, and the National LGBT Task Force. A skilled presenter and facilitator, Maureen’s sweet spot is merging the 30K foot strategic view with practical, hands-on-keys recommendations. She has opened a new solo consultancy focused on helping nonprofit staff solve technology challenges so they can use their marketing, fundraising, and CRM systems more effectively.

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Location

Medfield Public Library

Meeting Room

468 Main Street

Medfield, MA 02052

View Map

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