$499 – $599

Esports Activate

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Location

Location

Sony PlayStation Theater

1515 Broadway

New York, New York 10036

Refund Policy

Refund Policy

No Refunds

Event description

Description

WELCOME TO THE ESPORTS AND COMPETITIVE GAMING NEWFRONTS

Esports Activate will feature for the first time, industry leaders from global Esports organizations previewing and showcasing their most exciting digital, experiential, media, content and sponsorship inventory and platforms,demonstrating how brands can authentically connect with audiences around their passion for competitive video games.

DESIGNED FOR BRAND, MARKETERS AND MEDIA

It is the premier event designed specifically for brands, marketers, media and advertisers to learn about video game brand integrations and strategies that drive engagement.

FEATURED PRESENTERS:

  • ESL GAMING
  • OpTic Gaming
  • Cavaliers Legion (NBA 2K Team)
  • FanAI
  • Estarz
  • Clancy Technlogy and more...

SELECT FEATURED PANELS

What is Esports and Why is it Hot?

The Esports industry is moving at a speed and intensity that is unparalleled in entertainment and in reaching Millennials and GenZers globally. From Leagues, Teams, Tournaments, Publishers and Platforms, Esports is brimming with possibilities and opportunities for brand engagement. This panel will provide an overview of the industry, reasons for its growth and a perspective on what to expect in the future.


Women in Esports and the Video Game Industry

Gaming and Esports are widely considered “male industries” and this “perspective” has the effect of creating unfortunate disparities in how women are viewed and treated as both gamers and fans. However, more and more women are not only playing video games casually, but are pro gamers, business executives, game designers, analysts, and marketers. In this panel, we will discuss some of the cultural norms, misconceptions and biases, what are brand opportunities to connect with this audience, and how women will be an integral component to the growth of Esports and the Video Games industry.

Moderator: Sarah Davanzo, VP Consumer & Market Insight & Foresight, Disruptive Innovation at L'Oreal Group

Exploring the Esports Brand, Media & Sponsorship Models

Many non-endemic brands and advertisers are starting to understand the value of investing in Esports and Competitive Video Gaming as an efficient way to reach a key demographic that is increasingly hard to reach through traditional media channels. However, there are still brands and marketers sitting on the sidelines deciding on the best way to enter this industry. This panel will discuss topics including how to determine the best media, content and sponsorship opportunities, the power of the director to consumer model, audience reach and scale, and finally, measurement and ROI.

Panelist:

  • Wendy Lecot, Head of Strategic Alliances & Digital Marketing Innovation, HyperX

  • Jim Ferris, Managing Director, CLTX Gaming at Boston Celtics

  • Que Gaskins, Chief Brand and Growth Officer at National Basketball Players Inc

  • Joel Fowler, Global Publisher, VICE

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Date and Time

Location

Sony PlayStation Theater

1515 Broadway

New York, New York 10036

Refund Policy

No Refunds

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