$0 – $15

Esports 101

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$0 – $15

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This will be taking place on Zoom. Ed Tomasi and Doug Scott will be the speakers.

About this Event

Subnation, in partnership with the AMA Columbus, invites you to Esports 101, an in-depth webinar on the current state of esports and the marketing opportunities associated with the fastest growing sector within the entertainment industry - competitive video gaming.

The global video game market reached $159 billion in 2020 with esports accounting for $1.1 billion. For brands, there are a multitude of opportunities to align with this evolving sport, as well as gaming at large. To begin, marketers need a holistic view of the ecosystem.

Join us for this Esports 101 session and gain a better understanding of:

  • Global Esports and Video Game Market
  • Consumer Segmentation
  • Platforms, Publishers and Games
  • Leagues, Teams, Players and Streamers
  • Sponsorship Best Practices
  • Digital Assets and The Metaverse
  • Connecting Culture to Commerce

Ed is one of the leading experts in esports, with over 18 years of marketing, business development and operational experience. In 2006, he co-founded ESS (eSports Services), one of the first esports agencies in the United States to provide strategy and event production services to esports leagues, publishers, and brands. The success of ESS caught the interest of ESL and the company was acquired by Turtle Entertainment GmbH (ESL) in 2014, after which Ed grew ESL’s North American operations. Tomasi is currently the Co-Founder and Chief Managing Director of Subnation Media, a content and live experience platform that celebrates the culture gaming and lifestyle of esports. Ed leads Subnation’s esports advisory services team, which develops and executes strategies for municipal and regional markets looking to build or grow their esports ecosystem, and advises facility owners and property developers on how to accommodate the demands of today’s esports productions.

Doug Scott is the Co-Founder and Chief Managing Director of Subnation Media, a gaming and esports holding company that develops, produces and manages lifestyle content, immersive brand experiences, and original properties that influence today’s culture.

Prior to founding Subnation, he was a Founding Partner of Culture Group, an entertainment marketing agency based in Singapore, which manages integrated esports programs for Globe Telecom, Riot Games, Nike, ESPN and Tencent among others. Doug also served as EVP Marketing & Brand Solutions for Endeavor, where he was responsible for developing and producing innovative and successful marketing platforms for Fortune 100 brands.

Before Endeavor, Doug was Founder and President of WPP’s OgilvyEntertainment where he created groundbreaking branded content programs and landmark collaborations for world-class companies. Under his leadership, OgilvyEntertainment grew to be an industry pioneer, working with brands to “tell stories that matter.”

He has been recognized by AdWeek as one of the top 50 most influential executives in the media and entertainment industry and served as Jury President of the Branded Content & Entertainment category for the Cannes Lions International Festival of Creativity.

https://subnation.gg


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