ERNEST PROJECT

European Research NEtwork on Sustainable Tourism

Final Conference

27thJune2012

Florence-Santa Apollonia Auditorium, Via San Gallo 25

9.00 Welcome coffee & registration

9:30 OPENING SESSION & PERSPECTIVES FOR REGIONAL RESEARCH AND INNOVATION

• Cristina Scaletti, Regional Minister for Culture, tourism and trade, Tuscany
• Paolo Bongini, Head of Coordination Area for tourism, trade and the tertiary sector, Tuscany
• Dorota Tomalak (Committee of the Regions – Commission for Natural Resources) "The role of the regions for a European tourism policy"

10:15 ERNEST PROJECT PRESENTATION & SUSTAINABLE TOURISM GOOD PRACTICES

Session chairs and intro: Maria Luisa Mattivi, ERNEST Project Manager, Tourism sector officer, Tuscany Region

ERNEST project presentation (movie)

10:30 PRESENTATION OF ERNEST SUSTAINABLE & COMPETITIVE TOURISM GOOD PRACTICES PUBLICATION AND OF A SELECTION OF BEST REGIONAL GOOD PRACTICES

Session chair : Jean-Pierre Martinetti, General Director of Cité de la Culture et du Tourism Durable (CCTD)

• Zsanett Kaprinyák, International Projects Manager, Marketing and International Relations unit, NORDA – “Sustainable tourism in north-Hungary”
• Berit C. Kaae, University of Copenhagen, DFNA – “Sustainable tourism in the Danish ERNEST region”
• Jaroslav Tešliar, Director of the Agency for the Support of regional development, ASRD - “Terra Incognita: development of sustainable cultural tourism in the Kosice region, Slovakia”
• Adriana Vaida, ERNEST project manager, Head of Internation Cooperation Projects Department, SE RDA – “The Danube Delta Eco-Tourism Center”
• Aggelos Niarhos, ILIA - “Sustainable tourism in the Region of Western Greece”
• Giuseppe Voltolina, Officer of the Tourism Department, REGIONE VENETO - “Sustainable tourism in Veneto”

Open space for participants' interventions and questions

11:45 TRANS-REGIONAL RESEARCH FINANCING: THE ERNEST JOINT CALL – INTRODUCTION AND ROUND TABLE

Session chair and intro: Idurre Ostolaza, Basquetur – “The experience of the Basque Country”

Round table with the joint call funding partners: The joint call, between local objectives and trans-regional values

Discussants: Regione Toscana (Maria Luisa Mattivi), Regione Emilia Romagna (Maura Mingozzi
e Fiorella Dallari), Basque Country Government (Garbiñe Larrauri, Basque Innovation Agency “ERA-NET as a smart step to internationalize SMEs.) Generalitat de Catalunya (Beatriu Aguer)

The ERNEST sub projects

• Beatriu Aguer (Generalitat de Catalunya) – Sub-projects in which is involved GENCAT
• Lluis Prats Planaguma (University of Girona) – Sub-projects: A-BEST, BESTand EXCELLENCE
• Massimo Marchionni (Scuola Emas Toscana) – Subrojects: 4.S.A.FO.M.CO.D, T.C.M.T&C, and M.G.D.T
• Luca Mattesini (I2T3 Onlus) - Subproject CLEAN
• Subproject in which Emilia Romagna is involved:
• Dalia Casali (Comune di Cesenatico) Subproject A-BEST
• Roberta Romboli (Provincia di Ravenna) Subproject BEST
• Enzo Finocchiaro (Provincia di Rimini) Subproject EXCELLENCE

13:00 Buffet Lunch and networking opportunities in the exhibition area

14:00 Livio Stefanelli, Brussels delegation of Tuscany Region - “The perspectives for regional research and innovation in the framework of Horizon 2020 and the cohesion policy”

14:15 THE CONTRIBUTION OF INDICATORS & SUSTAINABLE TOURISM OBSERVATORIES FOR THE TOURIST DESTINATIONS CAPACITY BUILDING

Session chair: Calvin Jones, University of Cardiff

• Results of the ERNEST Indicator Survey
• Basque Country – eGIStour and the Basque Tourism Observatory (video)

Discussants:

• Paolo Bongini (Tuscany – the OTD experience)
• Jean Pierre Marinetti (Cité Européenne de la Culture et du Tourisme Durable (CECTD):The evaluation tool “Equalto”)
• Lluis Prats Planaguma (University of Girona)
• Paolo Grigolli (Director of Trentino School of Management)

15:00 Tourist destinations between sustainability and competitiveness: Round table on the OTD project

Chair: Teresa Caldarola, Coordination Area for Tourism Trade and tertiary sector,Regione Toscana

Discussants: Cristina Scaletti, Minister for Culture tourism and trade, Tuscany and representatives of the Tuscan municipalities in the process of implementing sustainability models exchange field experiences, views and opinions

15:45 Round table “sustainable tourism: new measures implemented by Tuscany in the framework of the ERNEST project in support of the young generations and tourist SMEs innovation

Session chair: Chiara Crisculi, Staff Giovanisì office, Tuscany

Discussants:

• Carlo Andorlini and Umberto Pascucci, Giovanisì-YesToYoung Project,Tuscany;
• Stefano Romagnoli, Tuscany FESR measures in support of SMEs research and innovation, Tuscany;
• other ERNEST representatives

Open space for participants' interventions and questions

16:30 CONFERENCE CONCLUSIONS

Dissemination of ERNEST projects results through the NECSTouR network (Alice Jude / Carlos Rullan Rabassa)

Introduction and approval of the ERNEST agreement for durable cooperation

In the conference venue there will also be

• an interactive exhibition of sustainable tourism good practices of the ERNEST partners
• an exhibition of the ERNEST subprojects

Note: Throughout the conference interpretation is provided in the languages: English, Italian, French, Spanish