Marketing and PR can be tricky fields to navigate, even more so if your company is working on a limited budget. FPRA - Northwest Florida Coast Chapter is offering a one-day intensive workshop for businesses and nonprofit organizations looking for strong guidance with their public outreach and marketing efforts: ER for PR. This information-packed intensive will offer cutting-edge advice in some of your most need-to-know areas.

Schedule:

8am – Check-In, Breakfast, and Networking

9am – Opening Keynote: 5 Reasons Your Business Needed to Leverage Video Last Year! No Stats Required. (Presented by George B Thomas)

10am – Breakout Session 1

10:45am – Breakout Session 2

11:30am – Luncheon Check-In and Networking

12pm – Luncheon Keynote: Pam Moore

1:15pm – Breakout Session 3

2pm – Breakout Session 4

2:45pm – PR Counseling Sessions with an ER for PR Medic

Networking and Happy Hour following the Counseling Sessions

BREAKOUT SESSIONS: Choose the sessions that will benefit you the most! A variety of breakout sessions will be offered throughout the day covering topics such as SEO, PR plans, media kits and press releases, lead generation, social media tools, and getting executive buy-in. These sessions will be smaller groups and attendees can choose the topics that will best provide them with hands-on information in these sessions to apply to their current strategies and plans.

COUNSELING SESSIONS: Need help on a specific project, campaign, social media channel, or event you’re working on? Bring your materials, and you’ll get a 15-minute one-on-one session with a local PR pro who can help consult and advise on whatever project you’re looking for some advice on.

A silent auction comprised of advertising packages will be available for conference attendees to bid on.