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Equity Financing for Small Business: Successfully Negotiating a Term Sheet

The Entrepreneurs Network

Tuesday, May 2, 2017 from 7:30 AM to 10:00 AM (EDT)

Equity Financing for Small Business: Successfully...

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ABC’s Shark Tank has brought equity investing into our living rooms.  But most viewers have no idea what the real process is to have to negotiate a percentage of your company’s ownership for a specific dollar valuation.  This TEN program provides the rules of the road for startups who are seeking to fund a scalable venture with investors.

Rochester Angel Network is a group of area investors who put their own money into startups. This event also includes an update from Jim Senall on RAN and the companies in its investment portfolio.

You will learn how to understand and structure your terms to make that journey a success by delving into topics like:

  • What do terms mean and which terms will impact you most?

  • What are best practices during negotiations?

  • How to set yourself up for long-term wins?

  • How to best manage relationships with investors?

  • How should define “deal breakers”  and when should you compromise?

The “Negotiating a Term Sheet” presentation will be led by Steve Gersz, with “color commentary” by entrepreneur Joel Benzel and investor Geoff Rosenberger who know both sides of the deal.

We are only able to accommodate a limited number of people to attend the live program. Space is limited and registrations will be honored in a first come, first serve system.

Featured Panelists

Steve Gerz U&K

Steve Gersz
Underberg & Kessler
Joel Benzel PPC

Joel Benzel

PointClickCare acquired 
TouchStream Solutions

Geoffrey Rosenberger Geoffrey Rosenberger
Lily Pond Ventures LLC
Jim Senall High Tech Rochester
Jim Senall
Managing Director, RAN
President, HTR

Ask Your Questions!

We would love to customize the panel discussion to your needs. If you have specific equity financing questions you would like us to address, please email them to

About The Entrepreneurs Network - TEN

The Entrepreneurs Network is for startups who are commercializing scientific breakthroughs and new technologies, and for small businesses who can scale by tapping new markets or expanding their product portfolios. Each year TEN hosts a variety of educational boot camps and networking events featuring local case studies from entrepreneurs, startups, and investors. If you're looking to increase your business acumen - look no further than TEN.

How TEN is Different

TEN’s focus on growth potential drives powerful peer-to-peer learning and leads to real-world success stories. TEN members do better: winning government grants and contracts, increasing revenues by retooling sales & marketing strategy, and securing equity financing or traditional sources.  If you want to improve your firm's performance, join TEN today!



Is the event open to the public? 

Where can I park?
Legacy Tower has an attached Parking Deck in the Court Street Garage.

What's the refund policy?
No refunds within 24 hours of the event.

Do I have to bring my printed ticket to the event?
No, your receipt on your phone is OK.

Is it ok if the name on my ticket or registration doesn't match the person who attends?
Yes, but let us know.

Who can I contact with any questions?

Jean Kase
Work: 585.753.2031 
Mobile: 585.214.2423

Thank You To
Our Sponsors



Monroe County
Have questions about Equity Financing for Small Business: Successfully Negotiating a Term Sheet? Contact The Entrepreneurs Network

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When & Where

Legacy Tower
1 Bausch and Lomb Place
Rochester, NY 14604

Tuesday, May 2, 2017 from 7:30 AM to 10:00 AM (EDT)

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Equity Financing for Small Business: Successfully Negotiating a Term Sheet
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