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EO WNY Strategy Day: Create Sustainable Top Line Growth

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ITX Corp.

1169 Pittsford Victor Road

#100

Pittsford, NY 14534

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Strategy

Create Sustainable Top Line Growth

The keys to sustainable top-line growth are: knowing your core customer, developing a clear brand promise, and developing your BHAG® (Big Hairy Audacious Goal) for sustainable revenue growth, presented by Kim Latko.

  • What is your brand promise and how do you measure it?
  • What geographies and channels (physical and\or online) will define your
  • Sandbox?
  • What 3 words in combination will best describe and attract your ideal core
  • customer?

Lunch will include panel discussion with two Rochester business Leaders: Gregg Gordon and Doug Parker.
Gregg Gordon is the Managing Director of SSRN, a leading open access multi-disciplinary online repository of scholarly research. SSRN is focused on the high quality, rapid electronic dissemination of scholarly research at
the lowest possible cost. Prior to helping Michael C. Jensen, found SSRN in 1994, Gregg worked at KPMG and entrepreneurial companies in technology and healthcare. He speaks around the world and writes regularly about scholarly research and the changes needed to create innovative research faster. Most recently, he co-authored The Question of Data Integrity in Article-Level Metrics.

Doug Parker is the Senior Vice President and shareholder at Sage Rutty. Doug leads the firm’s Parker & Burke Private Financial Practice and The Retirement Plan Services Group advises both individual and corporate clients on a variety of financial matters. The Parker & Burke Team is responsible for over $500MM in financial assets representing relationships with over 250 families and 60 corporations throughout the United States.

Come ready to explore the answers to these questions and how you can make changes in your business now!

Date and Time

Location

ITX Corp.

1169 Pittsford Victor Road

#100

Pittsford, NY 14534

View Map

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