Do you ever feel that you are working against instead of with the buyer? Ian will help your team transform the sales process with Same Side Selling. The most widely used metaphors in sales are those related to sports, battle, or games. The challenge with this mindset is it requires that one-person wins, and the other loses. Instead of falling victim to a win-lose approach, Ian helps attendees discover how to get the buyer to root for you. The audience will learn how the buyer & seller can replace the adversarial trap with a cooperative, collaborative mindset called Same Side Selling.
Ian Altman is a multi-bestselling author, strategic advisor, and internationally sought speaker on integrity-based sales and business development. A successful services and technology CEO for two decades (value beyond $1B), Ian draws on years of success and research on how customers make decisions. You can find Ian's weekly articles on Inc.com and Forbes.com. He is the host of the weekly podcast Grow My Revenue Business Cast.
Who you should bring: you, sales teams, marketing teams, constomer service teams or anyone who could benefit from learning how to grow revenue.
Agenda for the Event
2:00 - 2:30 - Registraion
2:30-4:30 - Same Side Selling with Ian Altman
4:30 - 6:30 - Food and Drink provided at Good Luck Restaurant, 50 Anderson Ave, Rochester, NY 14607