Ann Rhoades' people-centric values are at the core of JetBlue’s extraordinary success. She shows how great things happen when organizations believe in their people—and give them the authority to succeed.
The remarkable story of JetBlue Airways is founded in the people-centric values of Ann Rhoades, one of its five founding leaders. With the goal of bringing humanity and enjoyment back to air travel, JetBlue is one of very few commercial airlines ever to earn a profit in its first full year of operation. The airline and its innovative culture have captured the imagination of its customers, whose loyalty borders on obsessive. Rhoades has made a habit of creating high-performing cultures, with her influence pervading among other high-flying companies including Southwest Airlines, Doubletree, First Interstate Bank and most recently, CareLeaders, a company dedicated to helping US hospitals attain a new level of performance. With enthusiasm, humor and candor, Rhoades urges audiences to throw away the rule book in developing and sustaining companies that treat people fairly, build loyalty and produce solid profitability. She describes her strategies for empowering people and building successful cultures in her book Built on Values: Creating an Enviable Culture that Outperforms the Competition
Who you should bring: you, prospects, your management team, HR team, anyone who plays a role in the culture of your organization (which is just about everyone).