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Entrepreneurship Defined: What Kind of Entrepreneur are You?

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These days becoming an entrepreneur is a popular idea, yet what does it mean to “be an entrepreneur?” Do you have to be the founder of a startup? Work for a special unit inside a company? Go to work for a unicorn? In other words, what does it really take to become an entrepreneur?

If you are a start-up trying to get traction or an established company trying to launch new products and services, what you are trying to do is grow. With top-line growth as the objective, you are—implicitly or explicitly—doing something new to create value for customers and this requires thinking and behaving like an entrepreneur.

Joseph Pistrui has been helping founders, corporate leaders and their organizations become more systematic about developing a range of entrepreneurial behaviors that support innovation-based growth. He is currently leading the Nextsensing Initiative to distinguish the requisite mindset and skillset that underpins entrepreneurial behaviors and make them accessible to more general managers who chose to pursuing innovation-based growth and development.

ABOUT THE SPEAKER

Joseph Pistrui is a Professor of Entrepreneurial Management at IE Business School. He currently serves as the Academic Director of the Global Senior Fellows Initiative, a new program from IE University focused on helping transitioning senior executives find their next career trajectory with social innovation as its foundation. Joseph has more than 30 years of management experience, first as a general manager with the FMCG division of Bristol-Myers Squibb in the United States, and more recently through his work with a range of organizations on a global scale. Joseph´s work integrates experience from the practice of management with a wide-ranging set of theories and focuses on the “entrepreneurial problem” of innovation-based growth and new business development.

About this Event

These days becoming an entrepreneur is a popular idea, yet what does it mean to “be an entrepreneur?” Do you have to be the founder of a startup? Work for a special unit inside a company? Go to work for a unicorn? In other words, what does it really take to become an entrepreneur?

If you are a start-up trying to get traction or an established company trying to launch new products and services, what you are trying to do is grow. With top-line growth as the objective, you are—implicitly or explicitly—doing something new to create value for customers and this requires thinking and behaving like an entrepreneur.

Joseph Pistrui has been helping founders, corporate leaders and their organizations become more systematic about developing a range of entrepreneurial behaviors that support innovation-based growth. He is currently leading the Nextsensing Initiative to distinguish the requisite mindset and skillset that underpins entrepreneurial behaviors and make them accessible to more general managers who chose to pursuing innovation-based growth and development.

ABOUT THE SPEAKER

Joseph Pistrui is a Professor of Entrepreneurial Management at IE Business School. He currently serves as the Academic Director of the Global Senior Fellows Initiative, a new program from IE University focused on helping transitioning senior executives find their next career trajectory with social innovation as its foundation. Joseph has more than 30 years of management experience, first as a general manager with the FMCG division of Bristol-Myers Squibb in the United States, and more recently through his work with a range of organizations on a global scale. Joseph´s work integrates experience from the practice of management with a wide-ranging set of theories and focuses on the “entrepreneurial problem” of innovation-based growth and new business development.

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