At Expats Paris, we’re huge fans of physical or offline events. These are types of events that require physical attendance and this is where interactions take place in person. While offline events usually require more investment than virtual ones, physical events allow one-on-one relationship building. Even though we’re almost fully online-based, we don’t underestimate the impact a handshake, a bise or a face-to-face meeting can make on a prospect or a client.
In this second part of our event Marketing strategy workshops, we’ll share with you how we target events we go to, promotional materials we take and how we connect when we’re there. We’ll also share the types of offline events we attend and the timeframe + follow up strategy.
Does this sound interesting ?
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