$499

Enterprise Content Strategy Workshop

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$499

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Leverage vanguard content strategy to solve your most critical business problem in this full-day virtual training!

About this event

This course runs from 11 a.m. - 4 p.m. ET. There is a "lunch break "from 12:30-1 p.m.ET, and breaks as deemed necessary by the trainer in the morning and afternoon. We recommend joining early to set up your technology and staying after class for Q&A!

All prices are in USD.

Enterprise Content Strategy Workshop

The good news is that you’re about to embark on a true digital transformation effort: new websites, new apps, and new ways of doing things! The less good news: you’ve got a lot of content and you have a lot of questions: What content needs to change? Who is going to make the call? How do you prioritize content? And how do you avoid needing to do all of this again in six months?

We’re here to help! Based on our content training programs with clients in the B2B and B2C spaces, Bounteous is proud to offer training on enterprise content strategy. Our proven co-innovation approach brings together stakeholders and authors across silos to design amazing, sustainable content that drives digital experiences.

In this workshop we’ll dive in to the foundation of value-driven content work and assessing your organization’s content maturity, the importance of change management and governance, and how to improve your creative team’s speed to market through asset velocity. If you’re ready to invest in a content strategy that goes beyond plans and decks, and gives practical tools you can use immediately, this is the workshop for you.

Who Should Attend?

If your role oversees branded content strategy, production, and marketing, this workshop is for you.

Ideal attendees include content and brand leaders at a VP, Director, or GM level who need to work across silos to define and create cohesive content across channels. Creating and defining measurable goals that address both business and audience needs, while reinforcing brand standards and a swift cadence, is a primary activity for attendees – or an activity that attendees want to take on.

Event Details:

Part 1: The Outside-In View

Any content journey starts with understanding, so we’ll talk through common challenges like content debt, disjointed processes, and off-brand content. We’ll talk through aligning business and content goals, and work through foundational Design Thinking activities to ensure a solid foundation of audience needs.

Part 2: The Inside-Out View

Once you’ve got a direction, forming a plan of understanding and alignment is critical. We’ll practice the development of a cohesive plan and discuss how to work best with a diverse group of stakeholders to lead to a broader buy-in.

Part 3: Scaling and Sustaining

Beyond an initial site launch or rebrand, ensuring that content remains fresh and relevant is a real challenge. We’ll workshop through two key ideas: understanding how to establish and staff content teams, and laddering that work into defining a clear governance plan.

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Organizer Bounteous

Organizer of Enterprise Content Strategy Workshop

Bounteous creates big-picture digital solutions that help leading companies deliver transformational digital brand experiences. Our expertise includes Strategy, Experience Design, Technology, Analytics and Insight, and Marketing.

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