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Entering the US Market: Opportunities and Challenges (Lugano)

swissnex San Francisco - swissnex Boston

Thursday, November 15, 2012 from 9:00 AM to 10:00 AM (CET)

Entering the US Market: Opportunities and Challenges...

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Event Details

Topic: Entering the US Market: Opportunities and Challenges. 
When, why and how to successfully  "go West" with your startup

When it comes to the startup universe, the US market still shines brighter than a supernova. Entrepreneurs from around the world flock to the San Francisco Bay Area to get a piece of the Silicon Valley pie in their quest for scale, global reach, capital, and talent. But just as many actors end up toiling away in other industries in Hollywood, many entrepreneurs end up in the crowded startup graveyard. Superior preparation and a well thought-out strategy can help you avoid this fate. 

Is the US market right for your startup? How can you effectively plan for your US market entry? When is the right time? How can you prepare? What can you realistically expect? And how can you save resources? 

In this session, we will take a virtual dive into the Silicon Valley startup ecosystem to help you answer these questions. We will explore some of the less obvious characteristics of the US market to help you get a jump on the learning curve, and we will point you toward the resources that can accelerate and facilitate your US (ad-)venture. 


Special guest speaker: Nicola Rohrseitz, CEO of Lugano- and Zurich-based startup ViSSee and alumnus of the swissnex CAMP program, will share his first hand experiences and insights. 


DateThursday 15 November, 2012

Time: 09h00-10h00 -- 30min presentation by swissnex followed by a 30min Q&A

Who should come?: interested startups / researchers / entrepreneurs / faculty / students 



Gioia Deucher

As Head of Startup Services at swissnex San Francisco, Gioia has worked with over thirty Swiss startups over the past three years, connecting them with relevant US partners, customers, investors and talents, advising them and developing customized workshop programs to speed up and smooth out their US market entry. 

Cyril Dorsaz

Cyril started his career as a banker in Geneva and Paris but since 2010 he has dedicated all his time to his passion for entrepreneurship. He founded two Internet startups and expanded Startup Weekend in Switzerland and France. Currently, he's working at swissnex San Francisco helping Swiss startups to enter the US market.  


The US Market Entry CAMP is supported by:


This event is part of the official programming for the Global Entrepreneurship Week. Make sure to check out other events in your city! 

Have questions about Entering the US Market: Opportunities and Challenges (Lugano)? Contact swissnex San Francisco - swissnex Boston

When & Where

Università della Svizzera italiana
Via Giuseppe Buffi 13
Aula 402 (4th level in the main building)
6904 Lugano

Thursday, November 15, 2012 from 9:00 AM to 10:00 AM (CET)

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swissnex San Francisco - swissnex Boston

swissnex San Francisco’s and Boston's startup support aims to both speed up and smooth out the transition into the US market through customized services, targeted introductions, and access to infrastructure in the heart of San Francisco.

Website: CTI - US Market Entry CAMP - USA

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